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Why Slow-Selling New Cars Could Be Your Best Bargain
Each year, the automotive industry witnesses millions of new cars, trucks, and SUVs rolling off dealer lots in the U.S., with nearly 16 million vehicles sold last year alone. That’s about 44,000 new vehicles finding homes every single day, giving the impression that every model is in high demand. However, not every new car enjoys this instant popularity — in fact, some models linger on dealership lots for over four months before securing a buyer’s interest.
For car shoppers, this extended wait could translate to significant savings. Dealers eager to clear slow-moving inventory often sweeten the deal, offering attractive incentives or more flexibility when it comes to negotiating the sale price. If you’re looking for value in a new car, these less-popular vehicles might be exactly what you need.
The 10 New Cars That Spend the Longest on Dealer Lots
In collaboration with Kelley Blue Book, Car and Driver reviewed the auto market at the end of Q1 and uncovered the vehicles that had overstayed their welcome at dealerships. Intriguingly, nearly all of the top 10 hail from luxury or premium automakers, challenging the assumption that prestigious badges always equal immediate sales success. Here’s a closer look at today’s slowest-selling new cars — and what makes each unique.
10. Lincoln Aviator – Average of 104 Days
The Lincoln Aviator, a midsize luxury SUV recently refreshed for 2025, hasn’t managed to spark a wave of excitement among shoppers. Despite its stylish facelift, it spends an average of 104 days on dealer lots. The Aviator promises smooth power delivery, an upscale interior, and robust tech, but struggles to stand out in a fiercely competitive luxury SUV segment.
9. Genesis GV70 – Average of 106 Days
Genesis’s GV70 shines on paper, especially when equipped with the potent 3.5-liter twin-turbo V6 engine that rockets from 0 to 60 mph in under five seconds. Nonetheless, it’s on the slower end of sales speed, averaging 106 days before finding a buyer. With a subtle update expected for MY26, Genesis hopes to rekindle interest in this feature-rich compact luxury SUV.
8. Volvo XC40 – Average of 107 Days
Volvo’s XC40 delivers impressive safety technology, a comfortable cabin, and Scandinavian styling. However, being largely unchanged since its 2018 debut may explain why buyers aren’t rushing to dealerships. Currently, each XC40 spends about 107 days waiting for a new owner. Tariff discussions and pricing pressures could further impact its market appeal in the months ahead.
7. Volvo XC90 – Average of 108 Days
The XC90, a flagship midsize luxury SUV from Volvo, also experiences sluggish movement, with vehicles sitting for an average of 108 days on lots. Recently refreshed with a new grille and dash, the XC90 offers three-row seating and advanced driver aids, but faces stiff rivalry from segment leaders like the Audi Q7 and BMW X5.
6. Mercedes-Benz CLA – Average of 109 Days
Mercedes-Benz’s CLA compact sedan has undergone a full redesign for 2026, with both hybrid and electric variants soon available. Many prospective buyers likely held off for the new model, leaving the outgoing CLA to linger on sale for 109 days. Some critics point to cramped rear seats and a less engaging drive as reasons for hesitation.
5. Range Rover Velar – Average of 111 Days
The Range Rover Velar blends British design flair with premium craftsmanship, positioned as a rival to the Porsche Macan. Despite a recent revision, the Velar spends an average of 111 days on dealer floors. Its elegant looks are undeniable, but American buyers appear to crave more substance for the price.
4. Audi SQ7 – Average of 112 Days
Audi’s SQ7, a 500-horsepower luxury performance SUV, made its U.S. debut in 2020 and offers significant value compared to rivals like the BMW X5M. With a standard third-row seat and advanced tech, it distinguishes itself from competitors such as the Porsche Cayenne. Yet, it remains a slow seller, with an average of 112 days to sale.
3. Chevrolet Malibu – Average of 116 Days
The Chevrolet Malibu stands as GM’s lone sedan and is set for discontinuation this year. While it’s not a bad buy, the Malibu’s dated interior and the market’s shift towards SUVs and crossovers contribute to its slow movement. On average, a Malibu sits for 116 days before being purchased, as sedan buyers migrate to newer options from Japanese brands.
2. Audi A4 – Average of 118 Days
Audi’s A4 sedan, once a benchmark in the compact luxury segment, has seen its U.S. sales decline by nearly half in 2024, with inventory growing increasingly stagnant. Averaging 118 days before purchase, the current A4 is giving way to the all-new ICE-powered A5 for 2026. The A4 name will live on, returning on an all-electric sedan of similar size in the near future.
1. Volvo S60 – Average of 132 Days
At the top of the list sits the Volvo S60, an American-built compact luxury sedan that averages an incredible 132 days before a buyer signs on the dotted line. This marks Volvo’s third entry on the list, highlighting the brand’s ongoing struggle to generate enthusiasm in a crowded market. The S60’s impending retirement may spare it from repeating this dubious distinction next year.
What’s Behind the Slow Sales — And What It Means for You
It’s essential to remember that a car’s extended stay on the lot doesn’t reflect a lack of quality. Often, these vehicles offer advanced safety features, luxury finishes, and competitive performance — they just haven’t connected with buyers due to changing trends, upcoming redesigns, or simply an oversupply at dealerships. For value-conscious shoppers, these slow-sellers present some of the best opportunities for discounts, incentives, and flexible financing in the current new car marketplace.
Performance, Features, and Market Comparisons
Many vehicles on this list, especially models from Audi, Volvo, and Genesis, come loaded with advanced technology, upscale interiors, and refined driving dynamics. For example, the Genesis GV70 combines strong performance with exceptional value, while the Audi SQ7 delivers V8 power and seating versatility. The Malibu may be dated, but it remains a comfortable and efficient choice for those who still value a traditional sedan.
In terms of design, the Range Rover Velar and Mercedes-Benz CLA earn praise for style, though sometimes at the expense of practicality or engagement. Against the backdrop of shifting consumer preferences, particularly the move towards crossovers and electrified vehicles, even strong offerings can struggle if market timing or product updates are misaligned.
Final Thoughts: Opportunity Knocks for New Car Buyers
If you’re in the market for a new vehicle and have a keen eye for deals, these slow-moving models should top your research list. As dealers aim to move inventory, you may be able to negotiate significant savings or take advantage of generous factory incentives. With the automotive landscape continually evolving, yesterday’s underdogs could become tomorrow’s smart buys.
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