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Genesis Withdraws Electrified G80 EV from the US Market
Genesis has quietly removed the Electrified G80 luxury sedan from its US lineup, marking the end of this electric vehicle’s brief tenure in North America. With the model no longer featured on Genesis’s official website—and its absence confirmed by the automaker—attention has now turned toward their remaining electric offerings, the GV60 and Electrified GV70.
Background: The Electrified G80’s Short-Lived Journey
The Genesis Electrified G80 made its US debut in early 2023 with expectations of competing in the growing luxury electric sedan market. Despite a mid-cycle update that enhanced interior space, extended range, and added a suite of luxury features positioning it as the new flagship EV, the model struggled to attract buyers stateside.
Performance and Specifications
Equipped with an 87 kWh battery, the Electrified G80 offered an EPA-estimated range of 282 miles, appealing to eco-conscious drivers seeking a premium electric sedan experience. An updated version, available in South Korea, improved battery capacity to 94.5 kWh and boosted range to 295 miles. However, even these upgrades left it trailing segment leaders like the Lucid Air and Tesla Model S, both renowned for their extended range and performance.
Design and Luxury Features
The G80 EV embodied Genesis’s design philosophy, blending sophistication with cutting-edge technology. Enhanced cabin space and premium materials elevated the ride experience, while state-of-the-art infotainment and driver-assist features signaled Genesis’s intent to challenge established luxury competitors.
Market Performance and Competitive Landscape
Sales numbers tell the story of the Electrified G80’s struggle; only 397 units were sold in 2024, with an additional 77 in the first half of 2025. In stark contrast, Lucid moved over 5,000 Air sedans in just the first half of the same year, while Tesla delivered 2,715 Model S sedans. Increased competition, along with a 15% import duty on Korean-made EVs, made it challenging for Genesis to carve out significant market share.
Genesis’s Strategy Moving Forward
Genesis emphasized its commitment to adapting to evolving market trends, noting the customer remains at the center of all decisions. As the $7,500 federal EV tax credit nears expiration at the end of September, Genesis is encouraging customers to take advantage of sizable lease discounts on the remaining GV60 and Electrified GV70 models—offering incentives up to $18,000 and lease options as low as $389 per month.
Summary: What’s Next for Genesis Electric Vehicles?
Though the Electrified G80 is no longer available in the US, Genesis remains a competitive player in the electric luxury segment with the GV60 and Electrified GV70. Interested buyers can explore these models through local inventories, taking advantage of significant incentives before they expire.
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