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Apple reshuffles iPhone lineup after iPhone 17 launch
With the iPhone 17 family now official, Apple has adjusted its existing iPhone roster: select models have been discontinued while others have received price reductions. The refreshed lineup now begins with the iPhone 16e and continues with the iPhone 16 and iPhone 16 Plus. Notably, Apple has discontinued the iPhone 16 Pro and iPhone 16 Pro Max, narrowing mid-generation options as it shifts focus to the new iPhone 17 series unveiled at the company’s recent ‘Awe Dropping’ event.
Pricing and availability
Current retail SKUs and cost
Apple has simplified storage options and trimmed prices for the standard models. The iPhone 16 is now offered only in a 128GB configuration priced at $699. The iPhone 16 Plus is available in 128GB and 256GB configurations, both listed at $799. These pricing decisions reflect Apple’s strategy to clear inventory and position the iPhone 17 lineup as the premium, feature-forward choice.
Product features: what the iPhone 16 series still offers
Despite the changes, the iPhone 16 and 16 Plus remain solid choices for users who prioritize reliable performance and battery life without paying for Pro-level extras. Typical highlights for these models include the A-series chipset performance, a capable rear camera system, and the core iOS experience with long-term software support. With Apple pushing the iPhone 17 generation, buyers can expect that firmware updates will continue across current and recent models for several years.
Comparisons: iPhone 16 vs iPhone 16 Plus vs iPhone 17
The primary differences are screen size, battery capacity, and camera enhancements. The 16 Plus offers a larger display and battery than the base iPhone 16, making it better suited for media consumption and extended use cases. The iPhone 17 lineup, introduced at the event, upgrades the entire family with a standard 120Hz display across all models, camera improvements, redesigned elements, and enhanced selfie cameras—features that make the 17 series a clear step up for photography and smoother on-screen interactions.
Advantages and typical use cases
- Cost-conscious buyers: The iPhone 16 and 16 Plus with reduced pricing are attractive for shoppers seeking up-to-date hardware at lower cost. - Everyday users: Those who use their phone for messaging, email, streaming, and casual photography will find the non-Pro models more than capable. - Second-device buyers: Lower entry prices make these models sensible as backups or secondary devices for travel.
Market relevance and Apple’s strategy
Dropping the 16 Pro and 16 Pro Max signals a tighter product roster and a push to elevate the iPhone 17 as the marquee lineup. This move helps Apple streamline manufacturing and channel inventory while offering clearer choices for consumers: value-minded shoppers can opt for the discounted 16/16 Plus, while power users can upgrade to the iPhone 17 Pro models for advanced camera systems and display tech like 120Hz.
Should you buy now?
If you want a modern iPhone without the latest Pro features, the price cuts on the iPhone 16 and 16 Plus make them strong contenders. However, buyers who prioritize cutting-edge display performance, upgraded cameras, or the newest design language may prefer splurging on the iPhone 17 series launched at the ‘Awe Dropping’ event.
Source: gsmarena
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