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Digital Park Avenue sparks talk of a Buick sedan comeback
A photoreal CGI render of a 2027 Buick Park Avenue has reignited curiosity about whether Buick will ever return to the executive sedan segment. The image, posted by Instagram pixel artist @jlord8, reimagines the classic nameplate as a modern business sedan. It is important to be clear up front: this is a digital concept, not an official Buick announcement.
Why this matters for Buick
Buick today is a crossover-centric brand. Its U.S. lineup for the 2026 model year reads like a catalog of high-riders: the Envista, Encore GX, Envision, and Enclave. With base prices spanning roughly 24,600 to 46,200 USD, Buick has leaned into the SUV boom rather than invest in traditional sedans. For enthusiasts who remember Buick sedans with affection, a renewed Park Avenue would represent more than nostalgia; it would be an attempt to re-enter a competitive executive market.
The render and its origins
The artist behind the image used the Genesis G80 as the starting canvas. The render alters the front fascia, shrinking the grille and removing the signature split headlamp treatment to evoke Buick styling cues. Bumper intakes are tamed, the front fenders gain distinct trim, and the rear receives revised taillights, a reworked bumper, and unique wheels. Despite these changes, the Genesis G80 DNA remains clearly visible.
Performance and underpinnings suggested by the G80 base
If the imagined Park Avenue followed the G80 mechanically, expected powertrain details would include:
- A 2.5-liter turbocharged inline-four producing around 300 horsepower and 311 lb-ft (422 Nm) of torque
- A 3.5-liter V6 delivering about 375 horsepower and 391 lb-ft (530 Nm) of torque
- Standard all-wheel drive on both engines
Those figures would put a Buick Park Avenue squarely into the performance envelope needed to challenge German and Korean rivals, at least on paper.
Market fit and rivalry
A new Park Avenue sized similarly to the G80 would compete with the BMW 5 Series, Audi A6, Mercedes-Benz E-Class, and Genesis G80. Breaking into that segment today is about more than horsepower. Buyers expect advanced tech, premium materials, refined ride and steering, and a clear brand positioning. Unless Buick could undercut its rivals on price or offer a distinct value proposition tied to GM platforms and Cadillac synergies, attracting enough buyers to justify development would be difficult.
Highlights:
- The render is an independent artistic exercise, not a factory preview
- Design borrows heavily from Genesis G80 architecture
- Expected engines and AWD mirror the G80 lineup
Will Buick bring the Park Avenue back?
Short answer: not anytime soon. There are no public plans for Buick to collaborate with Genesis or to revive the Park Avenue nameplate. For now, Buick continues to focus on crossovers and SUVs. Still, the render is a useful reminder that there is appetite among enthusiasts for a Buick that mixes executive sedan comfort with modern tech and GM engineering.
Whether Buick will eventually return to sedans, potentially sharing underpinnings with Cadillac, remains an open question. Until then, digital designs like this one keep the conversation alive and offer a hint of what a modern Park Avenue might look like if Buick ever decides to re-enter the business sedan arena.
Source: autoevolution
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