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Jeep launches the Wrangler Whitecap to kick off its 85th
Jeep has rolled out the Wrangler Whitecap, the second instalment in its yearlong Twelve 4 Twelve series celebrating the brand's 85th anniversary. The limited-run Whitecap brings a distinctive Bright White theme, expanded customization and two familiar powertrain choices — all tailored to owners who want a standout, trail-ready Wrangler.
Heritage-inspired design with a modern twist
The Whitecap draws inspiration from the classic CJ-Universal models of the 1940s, specifically the iconic Arctic White top. Jeep applies that throwback cue to a contemporary Wrangler package: a Bright White painted hardtop, a matching seven-slot grille and available body-color fender flares. The Whitecap package is offered only on the Sahara and Rubicon trims, reinforcing its mix of on-road refinement and off-road capability.
Jeep says the Whitecap isn’t merely a cosmetic upgrade. As CEO Bob Broderdorf put it, "It is a statement — a true tip of the hat to the brand's legendary legacy." That message comes with an emphasis on personalization: owners can choose decals, two-tone roofs and other visual enhancements to make their Wrangler unique.
Powertrain and performance
Although the Whitecap follows closely after the high-performance 2026 Wrangler Moab 392 (which is powered by a 6.4-liter V8 rated at 470 hp and 470 lb-ft), the Whitecap focuses on broader buyer appeal rather than outright horsepower. It is offered with two proven powertrain options, both with Jeep’s 4x4 system as standard:
- 2.0-liter turbocharged four-cylinder: 270 horsepower and 295 lb-ft of torque — the entry-level choice for a balanced mix of efficiency and low-end torque.
- 3.6-liter Pentastar V6: 285 horsepower and 260 lb-ft of torque — a familiar and reliable V6 favored for everyday driving and light towing.
These drivetrains keep the Whitecap competitive within the midsize off-road SUV segment, offering a sensible balance between capability, fuel economy and cost compared with the V8-powered Moab 392.
Customization, options and pricing highlights
Jeep intends the Whitecap to be highly configurable. Key visual and convenience options include:
- Bright White 1941 side stripe decal (Sahara and Rubicon)
- Bright White hood decal (Rubicon only)
- Optional Sky One-Touch power top in Bright White
- Body-color painted hardtop and fender flares available
Prices for the Whitecap upgrade packages vary by trim. On Rubicon, the entry-level Whitecap package starts at $495. Adding the body-color hardtop on a Sahara costs about $2,690, while Rubicons fitted with both the body-color hardtop and fender flares come to around $3,185. A two-tone roof package is available for under $500.
Market positioning and what it means for buyers
The Wrangler Whitecap is clearly aimed at enthusiasts who want heritage styling touches and strong customization without stepping up to the V8-powered, high-cost Moab 392. By limiting the Whitecap to Sahara and Rubicon trims, Jeep maintains core off-road capability while offering a visual package that amplifies brand DNA.
Highlights:
- Limited-edition run as part of 12 special models for Jeep’s 85th anniversary
- Heritage-inspired Bright White exterior accents
- Two accessible powertrains and standard 4x4
- Meaningful customization at modest incremental cost
For buyers who prize style, provenance and weekend trail capability more than peak horsepower, the Wrangler Whitecap is a compelling, tastefully curated option. And with 10 more anniversary models still to come, Jeep is making this milestone year one to watch for collectors and everyday off-roaders alike.
Source: autoevolution
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