3 Minutes
Chery launches Lipas as its fourth European sub-brand
Chery is expanding aggressively in Europe with a new sub-brand: Lipas. Debuting in the UK market in Q3 2026, Lipas is positioned between Chery's mainstream models and its premium lines, targeting younger, style-conscious buyers who want smart tech and distinct visual identity. The name Lipas blends "Leopard," "Leap," and "Passion," signalling design cues and a dynamic brand character.
Why Lipas matters
With Lipas, Chery increases its UK portfolio to four brands alongside Omoda, Jaecoo and the core Chery range. The new marque aims to undercut some premium rivals on price while offering more advanced electrified powertrains and sharper styling — a strategy built to win market share from established names such as Skoda and local European competitors.
Flagship model: Lipas L8 mid-size SUV
The first European-market Lipas is the L8 mid-size SUV, developed on Chery's T1X platform and effectively a redesigned Tiggo 8. The L8 is launched as a plug-in hybrid (PHEV) using Chery's "super-hybrid" system: a 1.5-litre turbo petrol engine paired with an electric motor, producing a combined 279 hp. That powertrain delivers strong efficiency and surprising range figures.
Highlights:
- Combined system output: 279 hp
- Pure electric range: around 107 km (66 miles)
- Combined range (full tank + battery): up to 1,300 km
The exceptional combined range is one of the L8's headline figures — a useful selling point for buyers who want long-distance flexibility without full BEV charging anxiety.
Design and interior
At 4,688 mm long with a 2,800 mm wheelbase, the Lipas L8 offers a roomy cabin and family-friendly practicality. Exterior styling takes inspiration from a leopard's anatomy: slim LED headlights, smoother bodylines compared with other Chery models, and a more sculpted profile overall. Inside, a minimalist layout features dual displays (10.2- and 13.2-inch screens), high-quality materials and a premium feel aimed at elevating perceived value.
Model range, pricing and dealer rollout
Lipas plans to broaden its SUV lineup with smaller L6 and L4 models to complete the range. Chery aims to expand its UK dealer network to around 120 outlets by the end of 2026, supporting sales and aftercare across the country.
Estimated pricing positions the L8 PHEV around £30,000, which would make it a direct threat to rivals such as the Skoda Kodiaq on value-for-money grounds.
"Lipas is designed to bridge the gap between affordable and premium EV-capable SUVs," said one industry analyst. "If Chery can deliver quality, technology and dealer support at that price, it will force rivals to rethink their mid-market strategies."
Bullet points for quick takeaways:
- Target audience: younger, tech-savvy buyers
- Powertrain: 1.5L turbo + electric motor, 279 hp
- Electric range: ~107 km; combined range up to 1,300 km
- Price (est.): ~£30,000 for PHEV L8
- UK dealer rollout target: 120 centres by end-2026
Lipas' entry signals Chery's intent to compete more broadly in Europe with sharper branding, compelling hybrid technology and aggressive pricing. For buyers seeking a roomy, tech-rich plug-in SUV with impressive range, the L8 could be a game-changer in the segment.
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