Bloomberg: Apple to Phase Out Non-Touch MacBook Pros

Bloomberg's Power On newsletter reports that Apple plans to discontinue its non-touch MacBook Pro models in 2027, with the base 14-inch remaining the only non-touch option. When Apple introduced touch-screen MacBook Pros this year, models running M5 Pro and M5 Max chips initially stayed in the lineup. Recent reporting says that arrangement will not continue indefinitely.

The current new 14-inch and 16-inch MacBook Pros ship with PROLED touch displays and start at 2,899 US dollars. Apple also offers a lower-cost 14-inch base model equipped with an M6 chip; that entry model keeps a non-touch panel despite its more affordable position and may reassure buyers who prefer a traditional screen.

What Bloomberg says Apple will change in 2027

According to Power On, Apple intends to introduce a second generation of touch MacBook Pros in 2027 and retire the remaining non-touch flagship models from production. Under that plan the base 14-inch MacBook Pro would be updated to an M7 chip and a thinner, lighter chassis but would still be sold without a touch display.

Bloomberg notes Apple expects the second-generation machines to use M7 Pro and M7 Max chips and to place a particular emphasis on artificial intelligence capabilities. The report frames this as a continuation of Apple's product strategy: the company often keeps older or differently configured models on sale while introducing higher-priced technical step-ups, a move that can soften the impact of price increases and serve enterprise customers.

Pricing and availability

The newly announced models represent a roughly 400 US dollar increase versus the prior generation, a jump that may be striking for many nonprofessional users. The base MacBook Pro lineup historically offered a 1,999 US dollar entry point that provided more ports, greater performance, and a better display than the MacBook Air, while lacking some of the upgraded features of higher-tier Pro models.

Bloomberg reports that, if current pricing trends persist, by 2027 the price gap between the base MacBook Pro and the least expensive touch-capable version could reach 900 US dollars. Apple says the new PROLED XDR equipped MacBook Pros will begin shipping on November 6, with preorders already available; the 14-inch model starts at 2,899 US dollars and the 16-inch at 3,399 US dollars.