5 Minutes
Roush Joins the Nissan Frontier Family
Roush Performance, the Livonia, Michigan-based aftermarket and specialty vehicle builder best known for its Ford programs, has expanded its footprint to the Nissan lineup with the new 2026 Nissan Frontier Pro-4X R. Building on the Frontier's mid-cycle updates introduced for 2025, the 2026 range brings incremental refinements across trims and a noteworthy new Roush-enhanced model that blends off-road capability with distinctive styling.
What’s New for 2026
Nissan made modest changes for the 2026 Frontier, including a modest $100 increase to the base MSRP. The entry-level model now starts at $32,150 (excluding the $1,695 destination and handling fee). Nissan streamlined trim choices by removing the top SL grade and added options like the Dark Armor package for SV models, a vivid Citrus Strike paint on Pro grades, a revised drive mode selector, improved comfort features for Pro trims, LED lamps on S and SV models, and an All‑Weather package for the SV.
Introducing the Frontier Pro-4X R
The headline for 2026 is the Roush-built Frontier Pro-4X R. Roush Performance—known for the 2025 Roush F-150, Nitemare, Super Duty builds, and a wide catalog of Mustang and Ford parts—has created a dedicated upfit for the Nissan Frontier that adds both capability and visual aggression. Roush markets the Pro-4X R as an off-road-focused build for drivers who want enhanced performance, protection, and bespoke styling on a mid-size pickup.
Roush Performance Upgrades and Exterior Design
The Roush package includes a two-inch Roush Performance x Öhlins 2.0 Off‑Road lift kit with remote reservoir shocks and Roush off-road front upper control arms for improved suspension travel and durability. Exterior upgrades include titanium-painted grille inserts, a reinforced off-road skid plate and lower front fascia, and R-badged grille, fender, and tailgate elements that give the truck a unique identity. Roush also adds R-embroidered front seat headrests for a touch of interior branding.
Wheels, Tires and Undercarriage Protection
Standard on the Pro-4X R are 17‑inch titanium-finished Roush wheels fitted with Hankook Dynapro AT2 Xtreme 265/70 R17 all-terrain tires, upgraded black lug nuts, and custom Roush "R" center caps. The package’s off-road skid plate and reinforced lower fascia prioritize underbody protection for rough terrain.
Performance, Warranty and Availability
Roush emphasizes that the Frontier Pro-4X R is engineered to tackle demanding trails while also offering style upgrades for street use. All Roush-installed components and accessories will be available for separate purchase through Roush Performance, with the company to announce detailed availability and fitment information. Roush backs its work with a comprehensive limited warranty—three years or 36,000 miles—and the Frontier Pro‑4X R starts at an MSRP of $47,960.
Market Positioning and Price Comparison
At $47,960 the Frontier Pro-4X R becomes the most expensive 2026 Frontier offering, outranking the factory-top Pro‑4X Crew Cab 4x4 (six-foot bed) which starts at $42,370 (excluding destination and handling). The model range begins with the 2026 Frontier S King Cab 4x2 at $32,150, so the Roush edition sits well above standard trims in price but targets buyers prioritizing aftermarket performance, unique styling, and enhanced off-road capability.
Who Should Consider the Pro-4X R?
The Roush-enhanced Frontier appeals to enthusiasts who want more than stock capability from a mid-size pickup—those who value a factory-backed platform with a trusted aftermarket upgrade path. Whether you’re tackling trail runs, overlanding, or simply want a more aggressive look and improved suspension performance, the Pro-4X R packages proven off-road hardware into a turnkey solution.
Summary
The 2026 Nissan Frontier lineup receives sensible updates, new packages, and a small price bump, but the standout is the collaboration with Roush Performance. The Frontier Pro-4X R blends suspension upgrades, off-road protection, signature styling cues, and branded accessories to create a compelling, higher-priced option for buyers who want a fully outfitted mid-size pickup from day one.
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