3 Minutes
Google introduces Purchases view and smarter Promotions tab in Gmail
Google has rolled out two shopping-focused updates for Gmail that aim to simplify order tracking and surface the promotions that matter most. The new Purchases view consolidates purchase confirmations and shipping notifications into a single list, while an updated Promotions tab offers a 'most relevant' sort and timely nudges to surface high-priority deals on mobile devices.
Product features
Purchases view: consolidated tracking
The Purchases view assembles all purchase-related and shipping-related emails into one interface for easier package tracking. Users will get a bird's-eye view of upcoming deliveries in a simple list. Important items, such as packages due to arrive within 24 hours, will continue to appear at the top of the primary inbox, and the familiar summary card inside purchase emails will remain available for quick details.
Promotions tab: prioritized offers and nudges
The Promotions tab gains a new 'most relevant' sort that prioritizes promotional messages from senders and brands you engage with most. Gmail will also add helpful nudges to highlight limited-time deals and timely offers you may want to act on. If you prefer chronological order, you can switch back to sorting by 'most recent'.
Comparisons and advantages
Compared with the existing summary card and label-based sorting, the Purchases view centralizes all commerce activity into a single, searchable place. That reduces inbox clutter and makes it easier to locate order details without switching between labels or individual messages. For promotions, the relevance-based sorting competes with third-party email management tools by surfacing high-value marketing messages while filtering noise.
Advantages include faster package tracking, fewer missed deals, and improved inbox management for avid online shoppers and e-commerce professionals. The features integrate with Gmail on both mobile and web, improving the user experience across devices.
Use cases
- Individual shoppers who want one place to monitor orders and deliveries.
- Small businesses reconciling purchase confirmations and supplier invoices.
- Marketers and CX teams tracking campaign engagement and customer receipts.
Market relevance and rollout
Google says Purchases will start rolling out today on mobile and web for personal Gmail accounts worldwide, though the exact pace of the rollout is unclear. The Promotions tab update will arrive on mobile in the coming weeks for personal accounts. These updates reflect Gmail's ongoing emphasis on personalization, email sorting, and shopping convenience within the broader online services and mobile ecosystem.
Users can switch between 'most relevant' and 'most recent' in Promotions, while package alerts within 24 hours will remain prominent in the primary inbox. As always, these features apply to personal Gmail accounts and are designed to keep commerce-related email organized without removing existing summary cards or inbox priorities.
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