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Apple widens its official accessory range for the iPhone 17 Pro and Pro Max
Apple’s iPhone 17 Pro and iPhone 17 Pro Max launch wasn’t just about a redesigned chassis, a faster silicon stack, and a 48 MP telephoto camera — the company also pushed a broader accessories strategy aimed at premium materials, sustainability, and everyday functionality. This year’s accessory rollout signals Apple’s intent to capture a larger share of the protective-case and mobile-wearables market previously dominated by third-party makers.
New flagship: TechWoven case
The headline accessory is the TechWoven case, introduced as the successor to the older FineWoven line. Built entirely from recycled polyester, TechWoven targets environmentally conscious buyers who still expect premium feel and protection. The case combines a textured TPU coating for improved grip with full MagSafe compatibility and support for the iPhone 17 Pro’s new camera shutter button.
TechWoven cases. (Source: Apple)
Key features:
- 100% recycled polyester outer construction
- Textured TPU layer for secure handling
- MagSafe alignment and wireless charging support
- Dedicated shutter-button compatibility
- MSRP: $59
Classic Silicone, redesigned Clear option
Apple revived its popular Silicone Case with a sustainability boost: the shell now contains 45% recycled content. The silicone version delivers a smoother finish and a brighter palette of colors at $49, making it a go-to for users who want everyday protection with a softer touch.
Apple Silicone Case. (Source: Apple)
The Clear Case has been reimagined too — now with a partially white back instead of full transparency. Apple positions it as scratch-resistant and formulated not to yellow over time, addressing longtime pain points for transparent phone covers.
Apple Clear Case. (Source: Apple)
Beats-branded protection for rugged users
For higher-impact protection, Apple added three Beats-branded options. The Beats Rugged Case features thicker, shock-absorbing edges for heavy-duty defense, while the Beats Slim Case offers a lightweight matte polycarbonate shell. The Beats Kickstand Case introduces a built-in stand and a removable wrist strap for hands-free video and improved carry.
Beats Case. (Source: Apple)
Beats Kickstand Case (Source: Apple)
Pricing overview:
- Beats Rugged Case: $79
- Beats Slim Case: $45
- Beats Kickstand Case: $59
Crossbody strap: utility meets sustainability
A notable new accessory is Apple’s crossbody strap, designed for hands-free carry. Priced at $59, the strap is woven from recycled PET fibers, attaches magnetically to the TechWoven or Silicone cases, and adjusts in length from 1.08 to 2.08 meters. It’s built for urban commuters, festival-goers, and anyone who prefers phone-on-body convenience over pockets or bags.
Crossbody Strap (Source: Apple)
Comparisons, use cases and market relevance
Compared with third-party alternatives, Apple’s official lineup emphasizes ecosystem compatibility (MagSafe, shutter button integration), consistent materials standards, and long-term durability claims (anti-yellowing, scratch resistance). For professionals and creatives who rely on camera performance, the TechWoven case and crossbody strap enable stable handling and quick access to shooting modes. Commuters and travelers will appreciate the Beats Rugged Case and the crossbody strap for loss prevention and one-handed access.
From a market perspective, Apple’s move demonstrates an intent to reclaim accessory spend by offering premium, eco-conscious, and function-forward options directly tied to the iPhone 17 Pro experience.
New Apple Accessories Price Summary
TechWoven Case – $59, recycled, MagSafe, eco-friendly Silicone Case – $49, 45% recycled, colorful options Clear Case – $49, scratch-resistant, won’t yellow Beats Rugged Case – $79, heavy protection Beats Slim Case – $45, matte finish Beats Kickstand Case – $59, stand + strap Crossbody Strap – $59, recycled PET, adjustable length
Source: gizchina
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