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3 Minutes
YouTube rolls out new AI features for creators
YouTube used its Made on YouTube 2025 showcase to reveal a broad set of AI-driven tools and fresh monetization options aimed at simplifying production and boosting creator revenue. The updates target Shorts, live streams, podcasts and commerce integrations — designed to shorten editing workflows, increase engagement and help brands connect with audiences.
Veo 3 Fast: generative video for Shorts
Google is integrating DeepMind's Veo 3 Fast into Shorts, a generative engine that can automatically synthesize backgrounds and soundscapes for short clips. Practical capabilities include:
- Motion and restyle options to change the look and movement of scenes
- Prop addition to augment environments in post
- AI-assisted edits that convert raw footage into a polished draft
- Speech-to-song conversion to turn spoken lines into a soundtrack These features lower the technical bar for high-quality short-form video, helping small teams and solo creators iterate faster.
Ask Studio: a conversational assistant for creators
Ask Studio is a new conversational tool intended to optimize production workflows. It provides tailored suggestions, supports A/B testing for thumbnails or titles, and offers auto-dubbing to reach multilingual audiences. For creators experimenting with format or international growth, Ask Studio acts like an on-demand creative consultant.
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Live streaming, podcasts and commerce updates
YouTube will add tools for live streams that encourage deeper fan interaction and broaden discoverability. Podcast creators can use AI to automatically extract Shorts and highlight clips from full episodes. Even audio-only shows can be converted into customizable videos via Veo, enabling cross-platform promotion and better SEO for podcast episodes.
Commerce-focused changes bring creators and brands closer. New options allow creators to place direct links to brand sites inside Shorts, while YouTube Shopping will expand into additional markets and merchant tiers. AI-driven product tagging aims to streamline catalog integration and improve product discovery.
Rollout and market context
The new features will be introduced progressively through the end of 2025 and into early 2026. For creators and brands, these updates reflect a wider industry move toward AI-assisted content production and tighter commerce integration within social video platforms.
"Faster editing, broader reach and more monetization paths" summarizes how YouTube frames the changes — practical advances that could reshape creator workflows and brand partnerships.
Source: gsmarena
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