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Samsung has finalized its purchase of Sound United, bringing a suite of well-known audio labels under the company’s umbrella and significantly expanding its footprint in consumer and professional audio.
Harman finishes the Sound United acquisition
In May, Harman — Samsung’s audio subsidiary — announced an agreement to acquire Masimo Corporation’s audio division, Sound United. That division includes eight established brands: Boston Acoustics, Bowers & Wilkins, Classé, Definitive Technology, Denon, HEOS, Marantz, and Polk Audio. Harman has now confirmed the transaction is complete.
What Samsung gains and how it changes the market
With Sound United added to its portfolio, Samsung now controls 21 audio brands. The remaining 13 labels already in Harman’s stable include AKG, Arcam, Crown, DBX, Flux, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, Martin, Revel, and Soundcraft. That collection positions Samsung as one of the world’s largest audio companies by brand count and market reach.
This acquisition gives Samsung access to decades of audio R&D and brand heritage that can be integrated across its hardware lineup — from Galaxy phones, tablets and laptops to earbuds, TVs, soundbars, bookshelf speakers, and party systems. Samsung also released a showcase video highlighting Sound United’s products and describing the combined portfolio as a move to create an "Audio Industry's New Powerhouse." The clip demonstrates how premium audio technologies could be woven into future Samsung devices.
Industry perspective and company statement
Harman’s Lifestyle Division President, Dave Rogers, framed the deal as a strategic fit: "HARMAN’s vision is to create experiences that enrich people’s lives through exceptional audio experiences. Sound United’s impressive roster of brands is rooted in a deep passion for sound, innovation, and commitment to quality that aligns with HARMAN’s own values. This transaction unlocks meaningful growth opportunities for everyone. It bolsters HARMAN’s strategy to build on its unparalleled success story and scale to unprecedented heights as an audio leader."
For consumers, the acquisition could mean faster adoption of advanced codecs, improved tuning across product categories, and more co-engineered audio experiences. For the market, Samsung’s expanded lineup may increase competition in both premium hi-fi and mainstream audio segments.
Conclusion
By absorbing Sound United, Samsung — through Harman — has broadened its audio capabilities and brand portfolio dramatically. The move strengthens Samsung’s position across consumer electronics and pro audio, and sets the stage for new partnerships and product integrations that could reshape listening experiences across its devices.
Source: sammobile
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