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Instagram has reached 3 billion monthly active users, Meta leaders confirmed, and the app is preparing new tools to give people more control over what they see. The update refocuses the experience around Reels, direct messages, and personalized recommendations while testing ways to fine-tune the Reels algorithm.
Why DMs, Reels and recommendations are driving growth
Adam Mosseri says recent growth has been concentrated in three areas: direct messages (DMs), short-form video via Reels, and the platform's recommendation systems. That mix has reshaped how people discover content and interact on Instagram — from private conversations and community groups to viral clips and suggested posts tailored to individual tastes.
How the new algorithm controls will work
Instagram plans to test a set of user-facing controls that let people fine-tune the Reels algorithm. Early capabilities include selecting or removing interest topics Instagram thinks you like and pausing specific content streams — for example, stopping college football reels if your interest fades. These tools aim to give users more transparency and influence over automated recommendations.
Mosseri also indicated that the Reels controls could later expand to other parts of the app. In addition to algorithm tweaks, Instagram will adjust its bottom navigation to elevate messaging: the current upload button will be replaced with a direct link to DMs, signaling a stronger emphasis on conversations as a core part of the experience.
What this milestone means for creators and Meta
Surpassing 3 billion monthly active users — after reaching 1 billion in 2018 — underscores Instagram's central role in Meta's ecosystem. The platform remains a key destination for creators, brands, and advertisers looking to reach global audiences. Mosseri's roadmap also aligns with Meta's broader focus on artificial intelligence and immersive products, as recommendation systems and messaging continue to evolve.
Conclusion
The new controls and navigation changes signal Instagram's effort to balance algorithmic discovery with user choice. For creators and brands, the shift reinforces the importance of short-form video and engaged communities. For everyday users, the coming tests could offer a simpler way to personalize what appears in their feeds.
Source: fonearena
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