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Audi officially confirms the Q9 — launch set for 2026
Audi has moved the Q9 from rumor to reality. Geoffrey Bouquot, Audi's head of development, told Automobilwoche that the Q9 will arrive alongside a redesigned Q7 in 2026. Positioned above the Q7, the Q9 is Audi's largest SUV to date and a clear challenge to full-size competitors such as the BMW X7, Mercedes-Benz GLS and the Cadillac Escalade.
Underpinnings and architecture
The Q9 will ride on Volkswagen Group's Premium Platform Combustion (PPC), a flexible, longitudinal architecture designed to accept multiple drivetrains. PPC supports gasoline and diesel engines, mild-hybrid systems, plug-in hybrids and even range-extender layouts. The same backbone is slated for several upcoming models across the group, including new A5, Q5 and A6 derivatives, and reportedly a gas-powered Porsche Macan replacement.
What that means for buyers
Using PPC lets Audi offer combustion and hybrid options in markets where buyers still favor non-EV powertrains. It also gives the Q9 the mechanical flexibility to be tuned as a comfort-focused flagship or a performance-oriented SQ9.
Powertrain lineup and performance hints
Early reports point to a broad engine roster to match global tastes:
- Mild-hybrid V6s for everyday refinement and efficiency
- Plug-in hybrid variants for short electric-only ranges
- A V8-powered SQ9 to rival high-output peers like the Escalade-V, BMW X7 M60i and AMG GLS
Prototype mules have hinted at performance-focused hardware, keeping the possibility of an SQ9 on the table.
Space, tech and interior ambitions
Expect a generous three-row cabin with seven seats standard and a probable six-seat option with second-row captain's chairs. Audi will load the Q9 with premium materials, advanced infotainment and the latest driver-assist systems. The aim: a calming, modern interior that reads more like a living room than a traditional SUV — a direct counterpoint to the Escalade's bold, status-driven cabin.
Why the Escalade and rivals should pay attention
The Escalade prides itself on presence and American luxury, but Audi's entry will trade on chassis control, refined handling and polished tech. For buyers who value driving manners as much as curb appeal, the Q9 could be the German alternative to American bravado. Audi's timing — launching a combustion-capable flagship while PHEVs remain viable — targets demand in North America, the Middle East and China.
Highlights:
- Launch: 2026 (with new Q7)
- Platform: Volkswagen Group PPC
- Seating: three-row, 7 seats standard; captain chairs likely
- Powertrains: mild-hybrid V6, PHEV, V8 SQ9 option
In short, Audi is building a heavyweight contender. The full-size SUV market is about to get more interesting — and the Q9 may well shift loyalties among buyers who want German engineering, cutting-edge cabin tech and true three-row comfort. The competitive chapter begins in 2026.
Source: autoevolution
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