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Samsung is broadening its collaboration with Toyota to roll out advanced Smart Signage displays across more showrooms worldwide. The move aims to modernize the in-dealership experience and help Toyota boost customer engagement and sales.
Growth at a global scale
Following a digital transformation of 1,250 Toyota dealerships across 40 countries in Europe completed in early 2025, Samsung is extending its Smart Signage deployment into additional key markets. To date, the company reports more than 23,000 displays installed at Toyota locations across Europe, the Middle East and the Commonwealth of Independent States (CIS). Samsung calls this one of its largest commercial signage projects to date.
Samsung also highlights its strong position in the category — a 38.8% share of the global digital signage market in Q2 2025 — marking 17 consecutive years as the market leader. That scale gives Toyota access to a mature, widely supported platform for digital retailing.
Hardware, software and showroom capabilities
The Smart Signage lineup deployed for Toyota includes touchscreen models, indoor LED panels, QMC series devices and a 4K UHD family ranging from 43-inch to 98-inch sizes. Uniform bezels enable flexible portrait or landscape mounting, while non-glare panels and EPEAT Silver certification underline attention to both usability and sustainability.
All displays are managed through Samsung’s MagicINFO platform, which allows dealership teams to update content, schedule campaigns and monitor device health remotely. This centralized control reduces downtime and helps ensure consistent messaging across multiple sites — a practical advantage for global brand rollouts.
How digital displays reshape the car-buying journey
At participating Toyota showrooms, customers can browse models, view detailed specifications, explore financing and special offers, and configure vehicles using interactive screens. These tools let buyers self-serve key parts of the research process, while freeing sales staff to focus on higher-value, personalized conversations. The result is a faster, more engaging experience that can translate into higher conversion rates.
Hoon Chung, Vice President and Head of Enterprise Business for Samsung’s Visual Display Business, said the trend toward digitalized dealerships is accelerating and that Samsung is focused on delivering technologies tailored to diverse global markets. Dirk Christiaens, Toyota’s Business Transformation and Brand Experience Manager, added that remote management via MagicINFO has increased customer engagement across their digital dealerships by delivering the right information at the right time.
Conclusion
By combining large-scale deployments with flexible hardware and centralized content management, Samsung’s Smart Signage program aims to modernize Toyota showrooms and improve the retail experience. As dealerships adopt more digital tools, interactive displays are likely to become a standard part of how automakers communicate product details and guide buyers toward purchase decisions.
Source: sammobile
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