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Honor has opened its Alpha Global Flagship Store in Shenzhen, positioning the space as an "AI Smart Living Innovation Hub" that brings the company’s Alpha Plan to life. The new store aims to demonstrate how Honor plans to evolve from a smartphone maker into a broader AI-driven device ecosystem leader.
What visitors will find inside
The store’s design emphasizes an open, calming environment that blends advanced technology with human-centered design. Rooms and displays are organized around core AI-powered living scenarios — from smart travel and entertainment to everyday home assistance — so visitors can see how devices and services work together in realistic settings.
Central to the experience is Honor’s assistant, Yoyo, which is presented across four themes: AI lifestyle, AI assistance, AI content creation, and AI companionship. Yoyo isn’t just a demo; it has memory capabilities, allowing it to recall previously mentioned details and deliver a more personalized interaction as guests explore the space.
The venue also includes an "AI Inspiration Café," a social area intended for technologists, creators and casual visitors to connect over coffee and exchange ideas. To mark the opening, Honor staged a series of creative performances and interactive activities designed to engage a broad audience — families, creators and tech enthusiasts alike.
Conclusion
Honor’s Shenzhen flagship serves both as a showcase and a testbed for the Alpha Plan, highlighting the company’s push into AI-driven experiences. By combining hands-on demos, social spaces and a focus on real-world scenarios, the store aims to make Honor’s vision of an AI device ecosystem tangible for global visitors.
Source: gsmarena
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