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Jeep reportedly to discontinue the Wagoneer after 2025
Jeep appears set to simplify its full-size SUV portfolio by retiring the Wagoneer after the 2025 model year, according to dealer-sourced reporting. The move, first reported by industry outlet MoparInsiders, is described as a strategic effort to reduce overlap and clarify the difference between the Wagoneer and the more premium Grand Wagoneer.
Why Jeep may be making this change
Since its revival a few years ago the Wagoneer has occupied a near-luxury niche inside Jeep's lineup, but buyers often struggled to distinguish it from the Grand Wagoneer. That blurred positioning led to mixed shopping behavior: some buyers waited for incentives on the lower-tier model, while others simply upgraded to the range-topper. Sources say Jeep wants a clearer hierarchy in its SUV range, making the Grand Wagoneer the definitive full-size luxury offering.
Key points from dealer reports
- The standard Wagoneer is expected to be discontinued after the 2025 model year.
- Jeep plans to expand the Grand Wagoneer range downmarket for 2026 to cover the vacated price band.
- Cheaper, less-equipped Grand Wagoneer variants are anticipated for the 2026 model year, details to follow.
What this means for buyers and the market
For prospective full-size SUV buyers this reshuffle could simplify the shopping experience. Rather than choosing between two closely positioned models, customers will likely see the Grand Wagoneer range offer a broader spectrum of trim and pricing, from premium flagship specification down to more value-focused variants that fill the Wagoneer role.
Current 2025 Wagoneer pricing is still live on Jeep's website, with the base 4x2 model starting at about $59,945 and the 4x4 available for roughly $3,000 extra. Popular trims and their starting prices include:
- Series II: $63,945
- Carbide: $67,335
- Overland: $72,740
- Series III: $73,945
- Limited: $75,135
- Super: $81,135 (top Wagoneer trim)
The Grand Wagoneer, meanwhile, begins at roughly $84,945 for 2025 and rises through Obsidian and high-series trims into the six-figure range for long-wheelbase and fully loaded variants.
Design, performance and positioning
Mechanically the Wagoneer and Grand Wagoneer share architectures and powertrains, but the Grand Wagoneer differentiates itself with more luxury materials, exclusive technology and higher-spec finishes. By folding lower-spec Wagoneer roles into Grand Wagoneer trims, Jeep could streamline manufacturing and marketing while preserving the brand's premium entry points.
Industry context: automakers increasingly prune model lines to reduce complexity, cut costs and sharpen brand identity. For Jeep, leaning harder into Grand Wagoneer as the marquee full-size SUV could strengthen its standing against rivals from established luxury brands.
Takeaways
Expect the Grand Wagoneer to wear two hats: premium flagship and scaled-down value versions for buyers who previously considered the Wagoneer.
Jeep has not made a public announcement as of yet, and the Wagoneer remains offered for 2025 on Jeep's site. Still, if the reported plan goes ahead, 2026 will mark a reshaped Grand Wagoneer lineup intended to close the gap left by the Wagoneer.
What do you think of Jeep consolidating its full-size SUVs? Will buyers accept a broadened Grand Wagoneer range, or did the Wagoneer have a distinct role worth saving? Share your thoughts below.
Source: autoevolution
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