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More than a month after the iPhone 17 lineup launched for open sale, market data suggests Apple’s newest models are finding buyers faster than the previous generation. Counterpoint Research reports notable gains in early demand across key markets, with the iPhone 17 family outperforming the iPhone 16 series in the crucial opening window.
Early momentum: the numbers that matter
Counterpoint’s analysis shows the iPhone 17 series sold 14% more units than the iPhone 16 series during the first 10 days of availability in the U.S. and China — two of Apple’s largest markets. That uplift is split across the range: the Pro models are posting solid gains, while the standard iPhone 17 appears to be the breakout performer.
Which models are leading the charge?
- iPhone 17 Pro & 17 Pro Max: Approximately 12% higher sales than the 16 Pro/16 Pro Max in the same early window.
- iPhone 17 (base model): Around 31% stronger demand compared with the iPhone 16 during those first 10 days.
- iPhone Air: Also outperforming the iPhone 16 Plus so far, adding another positive datapoint for Apple’s refreshed lineup.
Put simply: both premium and mainstream buyers are showing preference for this year’s models, with the base iPhone enjoying particularly strong interest.
Why buyers are swapping up — and what to watch next
There are a few likely reasons behind this lift. Iterative but visible hardware upgrades, improved camera and battery performance, and promotional trade-in offers often drive stronger early sales. Plus, Apple’s supply chain stability and targeted marketing in China and the U.S. can amplify initial uptake.
That said, early sales boosts don’t always predict long-term market share shifts. Seasonal promotions, carrier subsidies, and inventory adjustments will shape how the rest of the quarter plays out. Still, a double-digit jump in the opening days is a meaningful signal for Apple and the wider smartphone market.
Should curious buyers jump in now?
If you’re weighing an upgrade, the data suggests many consumers see immediate value in the iPhone 17 lineup — particularly the base model and Pro variants. But if you’re not constrained by urgency, keeping an eye on prices, carrier deals, and independent reviews over coming weeks can help you make a smarter purchase.
Either way, early momentum from Counterpoint indicates Apple’s latest phones are resonating with shoppers in two of its most important markets. That’s a story worth watching as the sales cycle unfolds.
Source: gsmarena
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