3 Minutes
Could the Lexus GS Make a Comeback?
Automotive fans have been wondering whether Lexus might dust off the GS nameplate. While the brand has not signaled any immediate plans to reintroduce a traditional GS sedan to the U.S. lineup, a recent CGI concept from Instagram artist @tedoradze.giorgi has reignited the conversation — and sparked as much debate as admiration.
What the CGI GS Looks Like
The digital sketch imagines a modernized GS that leans into contemporary design cues rather than a faithful revival of the old executive sedan. Notable styling details include:
- A compact grille tucked between slim, stretched headlights rather than Lexus’ signature oversized spindle grille.
- A large lower air intake in the bumper and creased hood lines flowing back to the front fascia.
- Pronounced wheel arches and clean side panels for a muscular stance.
Rear Design and F Sport Flavor
At the rear the rendering fares better. Y-shaped taillights are connected by a slender light bar across the trunk, while integrated ducktail spoiler and centrally mounted twin exhaust tips sit above a sporty diffuser. The artist dressed the car in a deep red F Sport palette with black wheels and chrome trim — a look some readers liken to contemporary Mazda finishes.
Would a New GS Fit in Lexus’ Lineup?
This is where realism meets marketing. Lexus currently sells the IS, ES, and flagship LS in markets like the U.S., with MSRPs starting around $41,830 for the IS, $43,435 for the ES and $99,280 for the LS. Reintroducing a GS — whether as a sedan, liftback, or crossover-influenced coupe — risks blurring the lines between those models.
Lexus discontinued the GS after four generations, ending production in Japan in 2020. Special send-offs like the Japan-only "Eternal Touring" edition (similar to America’s GS Black Line) gave the final GS a fitting farewell with F Sport underpinnings and hybrid and petrol powertrains such as the 450h, 350, 300h and 300.
Market Forces and Electrification
The primary reason the GS was retired was simple: dwindling sales. The luxury market has shifted toward SUVs and electrified models, and any GS revival would likely not be a conventional sedan. Industry trends point to a few probable directions:
- A crossover or fastback variant borrowing hybrid or plug-in hybrid power.
- Stronger electrification to meet emissions targets and customer demand.
- Positioning that avoids overlapping too much with IS and ES pricing and features.
Final Thoughts for Enthusiasts
A resurrected GS could delight driving purists if it retained sport-focused dynamics and an F Sport performance halo. But brand strategy and buyer preferences make a straight sedan comeback unlikely. If Lexus ever revisits the GS name, expect it to be adapted — a premium crossover or electrified grand tourer that fits today’s market realities.
Do you think Lexus should revive the GS as an electrified sedan or a new crossover? Share your thoughts — the debate between heritage and modern market demands continues to make this a compelling question for car lovers.
Source: autoevolution
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