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Audi’s new large SUV enters the ring
After years of teasing, Audi is finally poised to introduce its first true full-size SUV. The upcoming Q9 — and the performance-focused SQ9 variant — will aim squarely at heavyweights like the Mercedes GLS, BMW X7 and Cadillac Escalade. Early sightings and social-media renderings suggest the new model will be noticeably larger and more upscale than the outgoing Q7 lineage, positioning Audi to chase premium buyers who want space and status.
Where the Q9 sits in Audi’s lineup
The Q9 will sit above the next-generation Q7 in size, features and price. Audi appears to be developing a family of Q9s: standard models, a luxury-focused Horch-badged edition (name not confirmed), and a sporty SQ9. Rumors point to the Horch and possibly the SQ9 using potent V8 powerplants to compete with the Mercedes-Maybach GLS 600, Bentley Bentayga and even the Rolls-Royce Cullinan in certain markets.
Design and renderings: a fresh, modern direction
Renderings released by digital artist @kelsonik (shared on Instagram) give us the clearest look yet at Audi’s intent. The SQ9 shown in those images looks more modern and refined than the outgoing SQ7 — bigger overall, with a bolder front end, sharper lines and a sportier stance. This variant is expected to feature a distinct body kit, exclusive wheel designs and aggressive detailing to set it apart from the regular Q9 models.
Expected SQ9 highlights
- Likely twin-turbo V8 option in top trims
- Sport-tuned chassis, larger brakes, and unique suspension settings
- Exclusive wheels, aerodynamic body kit, and sportier visual cues
- Upgraded interior: front bucket seats, bespoke upholstery, unique trim
- Revised infotainment and digital cluster software with SQ-specific displays
Inside, anticipate a more luxurious cabin than any current Audi SUV: higher-grade materials, tailored seat options and updated software for the infotainment and digital gauge cluster. The SQ9 is likely to offer sport seats and bespoke trim options to emphasize its performance intent.
Performance and market positioning
The Q9 family will likely span a wide performance range. At the top, the Horch and SQ9 could use twin-turbo V8 engines to provide the smooth, high-end performance buyers expect in this segment. While speculation around a full-fat RS Q9 persists in enthusiast circles, Audi Sport is more likely to limit the range to SQ models, keeping the RS badge reserved for smaller, higher-volume platforms.
Expected market positioning:
"Audi is targeting customers who want full-size luxury, modern tech and sharper driving manners — without abandoning the comfort and prestige of an S or Horch variant."
When will it arrive?
Unofficial reports place the Q9 and potentially the SQ9 as 2027 model-year introductions, though a late-2026 reveal for some markets hasn't been ruled out. Audi may launch standard Q9 variants first and introduce the SQ9 slightly later to sustain showroom interest.
Whether you prefer the understated elegance of the Horch-like model or the taut aggression of the SQ9, Audi’s new large SUV looks set to be a serious contender in the luxury SUV arena. The renderings suggest a modern, roomy and sharper Audi — one that could finally take the fight to the segment’s best.
Source: autoevolution
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