3 Minutes
Toyota is reshaping a legend
Toyota is preparing a historic change to the Land Cruiser nameplate that could redefine one of Japan's most beloved SUVs. Instead of only continuing the traditional body-on-frame recipe, Toyota reportedly plans two new unibody Land Cruisers: a three-row SUV and a compact double-cab pickup.
From concept to production
The proposals follow the electric EPU and LandCruiser SE concepts revealed by Toyota. While both concepts were fully electric, multiple reports suggest the production models will arrive with flexible powertrain options — including conventional hybrid systems and possibly fully electric variants. Toyota has also teased production-ready versions of those concepts and indicated European availability by 2026.
Key highlights:
- A new LandCruiser Sport SUV expected around 2028, larger than the current 300-series and offering up to three rows of seating.
- A unibody double-cab pickup designed to compete with compact rivals such as the Ford Maverick and Hyundai Santa Cruz.
- Hybridization across the lineup, with the first Land Cruiser hybrid due in 2026 using a V6 derived from the Tundra.
Platform and design
Unlike the 70-series Land Cruiser and Hilux, which use a traditional ladder frame, the EPU concept and the upcoming models embrace a unibody architecture integrating the cargo area. That change signals a shift toward carlike ride comfort and urban-friendly handling while retaining Land Cruiser character in design and capability.
"Toyota appears ready to break a 70-year tradition," industry observers say, pointing to the brand's broader electrification plans and the desire to reach new buyers with a more versatile Land Cruiser family.
Market positioning and competition
Toyota sees opportunity in the growing compact pickup segment and in premium three-row SUVs. The pickup would slot below Tacoma-sized trucks for markets like North America, where Toyota executives have discussed a smaller, city-friendly pickup. Australia may be prioritized for electric Land Cruiser launches if full-EV versions reach production.
For enthusiasts, the move promises fresh options: a modern Land Cruiser that blends traditional ruggedness with hybrid or electric efficiency, plus a lifestyle pickup aimed at urban adventurers. Whether purists will welcome the change remains to be seen, but the strategy positions Toyota to compete across both mainstream and growing niche markets.
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