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MG reaches a major UK EV milestone
MG Motor UK has quietly crossed a significant threshold: more than 100,000 battery-electric vehicles (BEVs) delivered to UK customers. That achievement is striking given where the brand stood just a decade ago, when UK volumes were modest and MG's electric lineup existed mostly on paper. Today the marque is firmly part of Britain's mainstream EV story.
More than numbers: trust, price and design
This milestone matters because it reflects more than sales volume — it indicates consumer trust in an affordable EV proposition. MG's strategy has been pragmatic: deliver credible engineering, useful range, and realistic pricing, rather than chasing luxury margins. That approach unlocked new EV households who were reluctant to buy expensive alternatives.
Guy Pigounakis, MG Motor UK's commercial director, describes the 100k figure as proof that shoppers will buy electric if the package is right: good value, solid technology and a brand personality that still feels lively.
Key models that moved the needle
MG's EV turnaround began in 2019 with the ZS EV, a compact crossover launched at a competitive on-the-road price of around £24,995. It became a gateway EV for many buyers who could not justify far more expensive options.
Important contributions since then include:
- MG ZS EV: budget-friendly crossover that unlocked first-time EV buyers
- MG5 EV: practical estate offering for families and fleet users
- MG4 EV: hatchback praised for sharp handling, attractive value and accessible performance
- Cyberster: halo two-seat electric roadster that reset perceptions about MG's ambition
The MG4 XPOWER variant (rated at around 435PS) and the Cyberster, which claims a 0–62 mph sprint in about 3.2 seconds, underline that MG is not only competing on price but also on performance and character.
Design language, fun and brand heritage
MG has leaned into its sporting heritage — the marque still references a century of British sports car history — while wearing that tradition in a modern, electric context. From bold exterior colours like Volcano Orange on the MG4 to the Cyberster's rear lights that hint at a Union Jack motif, the company insists EVs can be playful and emotionally engaging.
Pipeline and market positioning
MG's current EV line-up includes the MG4, MG5, IM5, IM6 and the Cyberster, with concept projects such as the Black Cyberster and the Cyber X urban explorer pointing to more expressive, design-led models ahead. The brand says its route forward will be twofold: broaden choice across BEV and hybrid drivetrains while preserving accessible pricing and a strong value proposition.
MG also sells efficient hybrids: the MG ZS Hybrid+ SUV topped the UK hybrid sales charts in the first half of 2025, showing the marque's ability to compete in transitional powertrains as well as full-electric.
Why the milestone matters to buyers and the market
This 100,000 EV milestone signals that affordable electric cars can scale in mass markets without compromising desirability. It also pressures competitors to sharpen their value offers while expanding charging reach and aftersales support. For fleet buyers and private households, MG's success highlights that range, performance and budget can exist together.
Highlights:
- 100,000+ BEVs sold in the UK to date
- Range of models from practical estates to high-performance variants
- Continued investment in both BEV and hybrid technology
Whether you care for driving thrills, everyday practicality or low running costs, MG's story shows a legacy brand can reinvent itself for the EV era. The next challenge is to maintain momentum: expand dealer support, sustain competitive pricing and release the next wave of designs that keep MG both relevant and exciting.
Source: autoevolution
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