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Amazon has moved its AI-powered Alexa+ chatbot onto the web at alexa.com, giving users a browser-based way to interact with the assistant. If you’re part of Alexa+ Early Access, sign in with your Amazon account and you’ll find a familiar chat interface—only now it lives in your browser.
Alexa+ online: what this launch means
Alexa+ is the next evolution of the Alexa assistant, and Amazon says more than 10 million people are already using it. Those users reportedly have three times as many conversations with Alexa+ as they did with the original Alexa, and Alexa+ is available on 97% of Amazon devices that support Alexa. The web release puts Alexa+ in direct competition with browser-centric chat services like ChatGPT and Google’s Gemini.
On alexa.com you can talk to Alexa+ much like you would to other large language model chatbots: type a question, get a conversational answer, follow up, and refine. The Alexa mobile app is getting an overhaul too—Amazon describes the experience as more “agent-forward,” so the first thing you see is a chatbot-style interface designed for quick tasks and ongoing conversations.
Features that make Alexa+ feel at home
Amazon is leaning into what it knows best: the connected home and family life. Alexa+ can access and reference documents, emails, and calendars you choose to share, and it’s being positioned to solve everyday household needs. That includes:
- Smart-home control and routines across compatible devices
- Managing family calendars, to-do lists and shared reminders
- Making restaurant reservations and adding items to Amazon Fresh or Whole Foods carts
- Finding, saving and organizing recipes into a personal library
- Curating personalized movie or activity suggestions for family nights
Put simply: if your life already centers on Amazon services and devices, Alexa+ aims to be the glue that ties them together.
How Alexa+ stacks up against ChatGPT and Gemini
It’s a fair question—why pick Alexa+ when ChatGPT and Gemini are established web assistants? The short answer is ecosystem. Alexa+ integrates deeply with Amazon accounts, hardware, and shopping services, making it more convenient for tasks tied to those services. Daniel Rausch, Amazon’s VP of Alexa and Echo, told TechCrunch that "76% of what customers are using Alexa+ for no other AI can do," highlighting features centered on home and family workflows rather than general-purpose chatter.
That said, for broad knowledge queries or creative writing tasks, users may still turn to ChatGPT or Gemini. Alexa+ shines when the conversation calls for access to your Amazon data, smart-home actions, or a seamless shopping experience.
What to watch next
Expect Amazon to keep refining the agent experience—smoother integrations, more third-party skills, and deeper calendar and document handling. Privacy and data controls will be important as Alexa+ gains access to emails, documents and personal calendars, so watch the permission prompts if you try it out.
Whether Alexa+ becomes your daily web assistant will come down to how tightly you want your AI to be woven into Amazon’s ecosystem. For Amazon-first households, the browser arrival of Alexa+ is a logical next step; for everyone else, it’s another capable option in a crowded assistant landscape.
Source: gsmarena
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