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Apple has unveiled the AirTag 2, a refined take on its compact item tracker that promises better range, louder alerts and tighter Precision Finding — all while keeping the same $29 price. The refreshed hardware and expanded sharing features aim to make finding lost items and luggage noticeably easier.
Bigger range, stronger tracking
The headline upgrade is a second-generation Ultra Wideband (UWB) chip — the same UWB silicon powering the latest iPhone 17 lineup, Apple Watch Ultra 3 and Apple Watch Series 11. That translates to Precision Finding that can guide you up to 50% farther than before, using a mix of haptic, visual and audio cues to zero in on misplaced keys, bags or gadgets.
Bluetooth gets a boost as well, extending connectivity range for general tracking. Apple also activated Precision Finding on the wrist, so Apple Watch Series 9 and Ultra 2 or newer can now lead you directly to an AirTag without pulling out your iPhone. And if your tracker is hiding under a pile of clothing or buried in a suitcase, the built-in speaker is now 50% louder to help you hear its alert from farther away.
Share location with trusted partners — including airlines
One of the more practical additions is an expanded Share Item Location feature. You can securely share an AirTag’s location with trusted third parties — such as airline staff — to speed up lost-luggage recovery. Apple says more than 50 airlines have joined the program. Early data from SITA suggests promising results: a 26% reduction in baggage delays and a 90% drop in unrecoverable luggage in participating workflows. Imagine arriving at a carousel and knowing exactly where your bag is — that’s the customer experience Apple is chasing.
Privacy first — and greener materials
Apple reiterates its privacy protections: end-to-end encryption for location data, frequently changing Bluetooth identifiers and cross-platform alerts designed to prevent unwanted tracking. The company stresses that it cannot access your precise item locations.
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On the environmental side, the new AirTag uses 85% recycled plastic and 100% recycled rare earth elements in its magnets. It also remains compatible with existing AirTag accessories, so you don’t have to replace cases or keyrings when upgrading.
Price, availability and who should care
Despite the internal upgrades, pricing is unchanged: $29 for a single AirTag or $99 for a four-pack. The new AirTag 2 is available now from Apple’s website and the Apple Store app.
Whether you’re prone to misplacing everyday items or you work in travel and logistics, AirTag 2 is a modest but meaningful step forward: better range, louder alerts and broader sharing options make it easier to locate what matters quickly and securely.
Source: gizmochina
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