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Purple and ready to pounce: Larte’s latest Urus SE
The Urus has long been a tuner favorite, and Larte Design's newest build proves why. This plug-in hybrid Urus SE trades subtlety for drama with a striking purple finish and an 18-piece dry carbon body kit that pushes the SUV toward a much sharper, motorsport-inspired look.
What’s new on the outside
Larte's Largenda package transforms the Urus SE beyond simple cosmetic tweaks. Key exterior upgrades include:
- New hood and aggressive front apron
- Bumper add-ons and wheel-arch elements
- Extended side skirts and fender trim
- A revised roof wing and a ducktail spoiler on the tailgate
- A unique four-fin rear diffuser with integrated extra brake lights
- Tailpipe trim and significantly larger five-spoke alloy wheels
The tuner says the Largenda kit consists of 18 individual components, all manufactured to fit OEM mounting points and carrying TUV certification. The dry carbon finish gives the SUV a stealthy, race-ready appearance while contrasting black accents and privacy glass heighten the visual drama. Inside, the cabin stays predominantly black with purple touches that echo the exterior hue.
Design details and visual impact
From a distance, the bumper reads as familiar Urus, but a closer look reveals Larte’s custom diffuser and tailpiece work that change the rear-end character entirely. The extra brake lights embedded within the diffuser add a motorsport vibe more commonly seen on GT cars than on luxury SUVs. The larger five-spoke wheels fill the arches and amplify the aggressive stance, while the dry carbon surfaces leave no doubt this is a bespoke tuner creation rather than a factory spec.
"Tuners love the Urus because it’s a clean canvas — and it shows," says one enthusiast. Indeed, nearly every major aftermarket house has produced packages for the Urus family, from the S and Performante to this SE plug-in hybrid.
Performance: visual only, for now
Despite the visual overhaul, Larte has not announced any engine or drivetrain upgrades for this Urus SE. That likely means the PHEV powertrain remains stock: the twin-turbo 4.0-liter V8 combined with electric assistance producing roughly 789 bhp (800 PS / 597 kW) and 701 lb-ft (950 Nm) of torque.
Stock figures for the Urus SE are impressive: 0-62 mph (0-100 kph) in about 3.4 seconds and a top speed near 194 mph (312 kph). While tuners often focus on boosting output, many builds prioritize aesthetics and aerodynamic enhancements that transform the car’s personality without touching the engine — and this Larte Urus appears to follow that route.
How this fits in the Urus tuning scene
The Urus remains one of the most modified luxury SUVs on the market. Its combination of exotic looks, supercar performance, and broad appeal makes it a prime candidate for customization. Larte’s dry carbon approach targets buyers who want a distinctive, track-flavored appearance while retaining the SE’s PHEV efficiency and performance envelope.
Highlights:
- 18-piece Largenda dry carbon kit (TUV certified)
- Motorsports cues: ducktail, four-fin diffuser, extra brake lights
- Larger five-spoke wheels and bold purple exterior
Whether this makeover is a 'yay' or a 'nay' will come down to taste. For collectors and owners who want their Urus SE to stand apart from the proliferation of tuned examples, Larte delivers a coherent, aggressive package that enhances presence without compromising factory compatibility. For purists who prefer a factory look or who expect performance mods with a visual kit, the lack of power upgrades might be a downside.
In short, Larte’s purple Urus SE is a statement piece: loud, aggressive, and unmistakably bespoke — proof that even a plug-in hybrid SUV can be dressed to thrill.
Source: autoevolution
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