.avif)
5 Minutes
Yangwang: BYD’s Ultra-Luxury SUV and Supercar Brand Expands to Europe
BYD is adding a new chapter to its global expansion by officially announcing that its luxury electric vehicle marque, Yangwang, will make its European premier in 2026. Positioned as a premium rival to esteemed brands such as Bentley, Porsche, Lotus, and Ferrari, Yangwang aims to redefine what European car enthusiasts can expect from high-end, new-energy vehicles.
Market Strategy: Following Denza’s Footsteps
Yangwang’s arrival will come after the launch of BYD’s high-end Denza brand, already scheduled to hit European showrooms in early 2026. This strategic rollout demonstrates BYD’s commitment to targeting the luxury automotive market in Europe with its innovative, electrified platforms.
Luxury Meets Innovation: Spotlight on Yangwang U8 SUV
Currently, the headline act for Yangwang in China is the U8, a groundbreaking full-size EREV (Extended Range Electric Vehicle) off-roader that boasts the remarkable capability to float and propel itself on water. Since launching in January 2023, Yangwang has quickly turned heads with its unique combination of luxury, technology, and performance, shaping up as a direct competitor to top-tier European automotive brands.
The Yangwang U8’s imposing dimensions (5319 mm long, 2050 mm wide, 1930 mm tall, with a 3,050 mm wheelbase) ensure a commanding on-road presence. Its bold front fascia features a prominent grille, LED running lights, and sophisticated headlamp integration, while advanced hardware such as a roof-mounted LiDAR sensor, swing-out tailgate, and retractable door handles reinforce its modern appeal.
Technical Specifications and Performance
Built on BYD’s cutting-edge E4 platform, the Yangwang U8 is powered by four robust electric motors, delivering a combined 880 kW (1,180 hp) and 1,280 Nm of torque. A 2.0-liter internal combustion engine acts as an onboard generator, enabling superb extended-range capability. The U8 sprints from 0 to 100 km/h in just 3.6 seconds—exceptional for a full-size SUV.
With a 49.05 kWh LFP (lithium iron phosphate) battery, it achieves a pure electric range of 180 km, and a combined range—thanks to its range extender—of an impressive 1,000 km. Innovations like the DiSus-P hydraulic suspension system further elevate comfort and handling, while its headline feature is unique among production SUVs: the ability to float and cruise on water at up to 3 km/h, making it a true multi-terrain champion.
Modern Luxury Interior and Technology
Inside, the Yangwang U8 is designed for both driver comfort and passenger indulgence. It offers five plush seats, a sprawling 23.6-inch digital instrument panel, and a matching 23.6-inch front passenger display. The central 12.8-inch touchscreen sits at the heart of the infotainment system, while an advanced 70-inch augmented reality head-up display and 22 premium speakers by Dynaudio immerse occupants in a high-tech, high-fidelity environment.
Expansion and Model Lineup
The U8 may lead Yangwang’s first phase in Europe, but the brand’s lineup is quickly growing. Following the U8, the U9 EV supercar was unveiled in early 2024, commanding attention with a starting price of 1,680,000 yuan (about $234,100 USD). The third model, the U7 luxury sedan, debuted in March 2025 with prices ranging from 628,000 to 708,000 yuan ($87,520–$98,660 USD).
Market Position and Competition
BYD’s strategy places Yangwang in direct competition with elite European car-makers focusing on performance, craftsmanship, and technological innovation. By making a splash with eye-catching debuts at international venues like the Geneva Motor Show and the Goodwood Festival of Speed, Yangwang is already building anticipation among global luxury car aficionados.
Sales Performance and Outlook
According to data from China EV DataTracker, Yangwang U8 delivered over 10,126 units between November 2023 and June 2025, establishing a strong foothold in the domestic market, though recent monthly sales have receded. As the European debut approaches, Yangwang’s combination of ambition, advanced tech, and luxury positioning signals a formidable new entrant in Europe’s fiercely competitive high-end SUV and electric vehicle segment.
Comments