3 Minutes
Changan Launches New State-Owned Automotive Group
China's automotive industry is witnessing a major transformation as Changan officially forms the China Changan Automobile Group Co., Ltd., a newly established state-owned enterprise backed by substantial government capital. Registered on July 27 with an impressive 20 billion yuan (approximately 2.75 billion USD), this new automotive powerhouse sits directly under the central government's supervision, governed by the State-owned Assets Supervision and Administration Commission (SASAC). This elevation positions Changan alongside industry giants like FAW Group and Dongfeng Motor Corporation as a central State-Owned Enterprise (SOE).
Leadership, Headquarters, and Scope
The new group is helmed by Zhu Huarong, a respected figure who serves as chairman of Changan Automobile and takes the legal representative role in the new entity. With its headquarters located in Chongqing, China, Changan Auto Group is set to expand its reach across the automotive market. Its diverse business operations include the development and sales of traditional cars, cutting-edge New Energy Vehicles (NEVs), and the research and production of advanced automotive components.
Brand Showcase and Launch Event
To commemorate the group’s official launch, Changan and its affiliated brands—such as Changan Qiyuan, Avatr, Deepal, and Changan Kaicheng—unveiled a bold campaign under the banner “New Mission, New Journey.” On July 28, an eye-catching fleet of 200 Avatr vehicles assembled at Chongqing Jiangbei International Airport, visually celebrating the birth of the new enterprise and spotlighting the innovation and synergy among Changan’s brands.
Future Plans and Media Engagement
Changan Group is preparing for its first media communication session on July 30, where executive leaders from the various affiliate brands will publicly outline key business strategies, share updates on vehicle performance, and discuss market positioning for the remainder of the year. This will include insights into the group’s progress in automotive technology, electric vehicle development, and market competitiveness, reflecting Changan’s continued commitment to innovation and excellence.
Organizational Evolution and Strategic Direction
This major strategic shift follows a recent restructuring in which a specialized team planned the organizational realignment, aiming for full integration by August. Notably, just weeks earlier, Changan’s previous parent company adopted a new name—ChenZhi Automotive Technology Group Co., Ltd.—to pave the way for the introduction of China Changan Automobile Group as an entirely new, separate entity. This distinction underlines the brand’s reinforced commitment and direct alignment with the central government’s automotive vision.
Changan’s Competitive Edge in the Evolving Automotive Landscape
With a robust focus on NEVs, technological advancement, and industry leadership, the new Changan Automobile Group aims to redefine market standards in both vehicle performance and smart mobility. The formation of this central SOE marks a pivotal point for Changan, enhancing its comparative positioning against other leading Chinese auto manufacturers and setting a strong foundation for global expansion and future vehicle innovation.
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