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5 Minutes
Introduction
Pictured above, with the images sourced from Keyvany's social media, is a tuned Mercedes-AMG G 63.
Keyvany’s G-Wagen Makeover: First Impressions
Keyvany, a boutique tuner increasingly likened to Mansory in ambition, recently revealed a heavily modified Mercedes-AMG G 63 that divides opinion. The wild color choice — a vivid red with multiple black contrasts — and an array of exterior add-ons give this G-Class a polarizing presence. From some angles the result could almost pass for a Brabus creation, while other views underline how far aftermarket design can stray from the original G-Wagen aesthetic.
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Exterior Design and Bodywork
The most obvious changes are aesthetic and aerodynamic. A muscular hood with a prominent scoop, a reinterpreted grille that hints at the Panamericana motif, and an aggressively wider front bumper that meets extended wheel arches create a broad, imposing stance. Beefed-up side skirts, refreshed profile trim, roof attachments front and rear, extra lighting, a new rear bumper, a revised diffuser and a Keyvany-branded spare wheel carrier round out the exterior changes. The look is intentionally loud — a widebody approach that aims to transform the classic boxy silhouette into a more theatrical SUV showpiece.
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Interior: Luxury Reimagined
Inside, the cabin has been fully reupholstered in white leather with diamond quilting and red piping, carrying the exterior’s contrasting theme into the passenger area. The Keyvany logo appears on the steering wheel and the integrated-headrest front seats. Additional carbon-fiber trim, metallic accents and glossy black elements increase visual contrast, while the cargo area receives matching leather treatment. A starlight headliner is fitted, echoing a trend in high-end tuning where bespoke ambient features are used to elevate perceived luxury.
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Performance and Specifications
Base Mercedes-AMG G 63 reference: the stock G 63 arrives from the factory with a 4.0-liter twin-turbo V8 producing around 577 hp and substantial torque, paired with AMG’s performance transmission and all-wheel-drive system. Keyvany’s publicly shared photos and notes focus primarily on exterior and interior customization; the tuner has not confirmed any engine or suspension upgrades for this particular build. Buyers interested in performance tuning should request dyno figures, upgraded cooling or braking packages, and suspension calibration from Keyvany before purchase.
Market Positioning and Audience
Keyvany positions itself as a boutique alternative to established tuners like Mansory and Brabus — serving clients who want attention-grabbing, bespoke conversions rather than subtle enhancements. This tuned G 63 targets affluent owners who value exclusivity and dramatic styling over conservative taste. In that sense, Keyvany’s offering appeals to an aftermarket clientele seeking a statement SUV rather than a purely performance-focused upgrade.
Comparison: Keyvany vs Brabus
Brabus is known for extreme performance packages and a design language that, while aggressive, often emphasizes performance credibility. Keyvany leans more heavily into visual dramatics and bespoke luxury finishes. If you prefer brutish speed and established performance upgrades, Brabus might be the safer, more performance-oriented choice. If bespoke looks and a highly individualized interior are your priority, Keyvany’s aesthetic-first approach can be attractive — albeit divisive.
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Verdict
This Keyvany-tuned Mercedes-AMG G 63 is far from a kitschy afterthought, yet it walks a fine line between bold customization and excessive modification. A subtler wrap (black, for example) and more conservative wheels would tame the look and make it more broadly appealing without losing exclusivity. Ultimately, whether you prefer this creation over a Brabus tune comes down to taste: are you chasing headline-grabbing design, or established high-performance pedigree?
Purchase Considerations
Prospective buyers should inspect build quality, confirm any changes to suspension or drivetrain, and verify warranty implications. Custom interiors and bespoke bodywork can affect resale value positively or negatively depending on buyer preferences, so document all upgrades and request performance testing where relevant.
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