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Samsung appears to be backtracking on its decision to retire the Plus variant of its flagship phones. New reports say the company has restarted development on a device codenamed “M Plus,” likely to become the Galaxy S26+. The move follows disappointing sales of the recently introduced S25 Edge.
Why the Plus model returns
Earlier this year Samsung planned three projects for the S26 family: M1 for the S26 or S26 Pro, M2 for the S26 Edge, and M3 for the S26 Ultra. The plan replaced the traditional Plus model with an Edge-branded mid-tier option, hoping that a refreshed design could keep the middle slot attractive between the base and Ultra models.
However, the S25 Edge hasn’t caught on. Sources say Samsung produced roughly 300,000 units of the S25 Edge in the past four months — a steep drop compared with about 500,000 S25 Plus units sold in the same period last year. Those weaker sales appear to have prompted Samsung to reconsider its lineup strategy and resurrect the Plus variant for the S26 generation.
What the sales figures mean for Samsung
The low production and uptake of the Edge model suggest the market preferred the familiarity and positioning of the Plus. For Samsung, removing the Plus entirely risked squeezing its flagship range and putting additional pressure on profitability. Reintroducing the S26+ looks like a safer bet: it preserves a clear middle option for buyers who want more than the base model but don’t need Ultra features.
It’s still unclear whether the Edge brand will survive alongside a revived Plus or if Samsung will fully revert to its previous naming convention. Either way, the decision underlines how sensitive flagship strategy is to consumer response — a single misstep can have noticeable effects on unit sales and margins.
Conclusion
Samsung’s apparent U-turn to bring back the Galaxy S26+ highlights the company’s pragmatic approach to product planning. With real-world sales data weighing in, Samsung seems ready to balance innovation with the proven appeal of familiar models to stabilize its flagship line and protect profitability.
Source: gizmochina
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