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Meta has updated its privacy policy to start using the content of users' conversations with Meta AI to inform content and ad recommendations across Facebook, Instagram and other Meta platforms. The change affects voice and text interactions and takes effect in mid-December.
What changes and when
Starting December 16, Meta will analyze the content of chats with Meta AI to improve what it shows you on its platforms. The company said it will notify users beginning October 7. This policy covers Meta AI interactions across Facebook, Instagram and the AI features that power WhatsApp.
How Meta will use your conversations
Meta's stated goal is to surface content and ads that better match users' interests. For example, if you discuss hiking with Meta AI, you might later see recommendations for hiking groups, posts about trails, or ads for boots and gear. This is a form of personalized advertising and content curation: the AI-derived signals from your chats will be folded into the recommendation systems that rank posts and ads.
Limits, exclusions and what you can do
According to Meta, certain sensitive topics will not be used for ad targeting. Conversations about religious views, sexual orientation, political opinions, health, racial or ethnic origin, philosophical beliefs, or trade union membership are excluded from ad personalization. Those are the only categories the company explicitly excludes.
Users will not be able to opt out of having Meta AI chat content used to personalize ads, but you can still adjust your ad settings and content preferences through existing controls on Facebook and Instagram. Meta also notes the scale of this change: more than one billion people already use Meta AI each month, meaning the update will touch roughly one in eight people worldwide.
Conclusion
The update signals a shift toward tighter integration between private AI interactions and platform-level personalization. If you use Meta AI features, be aware of the December 16 start date and the limited nature of the stated exclusions. Review your ad settings if you want to limit how recommendations appear, and keep in mind that WhatsApp’s AI functionality is included in the change.
Source: gsmarena
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