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Toyota confirms A90 Supra production will stop in March 2026
Toyota has announced that production of the current Supra will end in March 2026, closing a 47-year chapter for one of Japan's most storied performance nameplates. Built alongside the BMW Z4 at Magna Steyr in Graz, Austria, the A90 Supra has been the face of Toyota sportscar revival since its 2019 reintroduction. For many enthusiasts, the news is bittersweet: a generation that reconnected the Supra badge with modern performance is drawing to a close.
Final Edition arrives as the curtain falls
Toyota is offering a 2026 Supra Final Edition that celebrates the model's heritage while sharpening its driving dynamics. Order books are open for a limited window—Toyota estimates buyers have roughly six months to secure a built-to-order car, though demand will likely push orders to close sooner.
There are no mechanical changes to the BMW-sourced 3.0-liter turbo straight-six in U.S. spec, which continues to produce 382 horsepower. However, Toyota engineers have refined suspension tuning, steering response, and the differential setup to deliver more precise handling. In Japan the Final Edition receives a local power increase to 429 horsepower, making it the most powerful factory Supra sold in that market.
Highlights of the Final Edition:
- 3.0-liter turbocharged inline-six (U.S.: 382 hp)
- Improved suspension, steering, and differential calibration
- Special trim and commemorative features to mark the end of the A90 era
Why the A90 ends and what that means
The A90 Supra has always been a collaboration with BMW, sharing underpinnings, drivetrain components, and much of the electronics architecture with the Z4. That partnership made the Supra's return possible after a 17-year absence, but it also drew criticism from purists who wanted a wholly Toyota-developed sports car. With BMW also ending Z4 production in 2026, the shared-platform lifecycle concludes without an announced direct successor carrying the same mechanical DNA.
Toyota is clear that this is not the death of the Supra name. Instead, the company is closing one chapter and preparing for another that aligns with today’s market realities: electrification, tighter emissions rules, and growing demand for hybrid performance.
A hybrid future: what to expect next
Leaks and executive comments from Toyota point to a next-generation Supra arriving in 2027. Available information suggests the new model will be engineered entirely by Toyota, returning to a front-engine, rear-wheel-drive layout while adding hybridization.
Projected powertrain and performance notes:
- Hybridized 2.0-liter turbocharged engine estimated near 394 horsepower
- In-house Toyota engineering to provide a distinct character from previous BMW-shared models
- Continued emphasis on rear-wheel drive dynamics, but with electrified assistance for torque fill and improved efficiency
This strategic shift reflects Toyota's broader electrification roadmap and the brand's desire to keep emotional performance alive while meeting regulatory and market expectations.
Legacy: from Celica Supra to cultural icon
Understanding what the A90 means requires a look back. The Supra name debuted in 1978 as the Celica Supra, a longer and more luxurious cousin of the Celica coupe. Early Supras stood out with inline-six engines at a time when that configuration was rare among mainstream Japanese cars, positioning the model as a grand tourer.
The A70 generation (mid-1980s) separated the Supra from the Celica entirely, introducing turbocharging and a chassis focused on high-speed stability. Then came the A80 in 1993, the legend: sculpted styling, the indestructible 2JZ-GTE twin-turbo inline-six, and vast tuning potential turned the A80 into a global cultural icon—featured in motorsport, videogames, and movies.
After A80 production ended in 2002, the Supra name went dormant until Toyota revived it in 2019 with the A90. While some traditionalists protested the BMW link, the A90 proved to be a competent, agile, and fast sports car that reintroduced the badge to a new generation.
Market context and competitors
The performance coupe market has shifted considerably. Nissan has reworked the Z for modern buyers, and sales data through October 2025 show the revamped Z outpacing the Supra in the U.S., with more than 4,800 units sold versus Toyota's 2,009. That dynamic underscores the competitive pressures facing Toyota as it prepares the next Supra.
Toyota must balance brand heritage and emotional appeal with emissions targets and market demand for electrified performance. The anticipated hybrid Supra aims to bridge those priorities.
What this means for buyers and collectors
For buyers, the Final Edition represents a last chance to own an A90 Supra built with BMW mechanicals and the current platform's particular driving feel. Collectors will likely prize low-mile Final Edition examples, especially unique spec cars or limited colors and options.
For owners of previous Supras—from the rare early inline-six Celicas to the tuner-famous A80—the A90 will remain a distinct, if polarizing, link in the lineage.
Closing thoughts
The A90 Supra's end in March 2026 is both an ending and a pivot. Toyota will retire the current platform and its BMW collaboration, but the Supra name is slated for revival in a more electrified form as early as 2027. Fans and the market will be watching closely: can Toyota craft a hybrid Supra that retains the soul and rear-wheel-drive purity enthusiasts expect while delivering modern efficiency and performance? If history is any guide, Toyota will try to merge emotion with engineering—and the next Supra will be judged on how well it balances those forces.
Source: autoevolution
Comments
rpmking
is this even true? 6 months to order and then it's gone, feels rushed. who buys a Final Edition without test driving first? curious about the price spike..
circuitx
wow, didn't expect the A90 to end so soon. bittersweet, it reawakened my Supra fever but the BMW link always made it feel... split personality. Final Edition looks sick tho, hope Toyota keeps the soul in the hybrid.
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