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Xiaomi closed Q3 2025 with another headline quarter — more than CNY 100 billion in revenue for the fourth consecutive quarter, driven by robust smartphone demand, faster EV deliveries and growing AI and IoT traction.
Phones still lead: Xiaomi 17 outpaces its predecessor
The smartphone division remained the engine of Xiaomi’s growth. Global shipments reached 43.3 million units, marking the company’s ninth straight quarter of shipment growth. Xiaomi sits comfortably in the global Top 3 and holds the No. 2 spot in China.
Smartphone revenue for the quarter was CNY 46 billion. Mid‑to‑high tier models gained momentum: devices priced between CNY 4,000–6,000 (roughly $560–$845) accounted for 18.9% of shipments, up 5.6 percentage points year‑on‑year.
New arrivals matter: the Xiaomi 17 series, on sale for just a month, outperformed the Xiaomi 15 by nearly 30%. Notably, the 17 Pro and 17 Pro Max captured more than 80% of 17‑series sales, leaving under 20% to the base Xiaomi 17 — a clear signal that buyers are gravitating toward flagship features.
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Wearables and tablets: steady winners
Xiaomi’s audio and tablet lines also strengthened the company’s ecosystem play. Its true wireless earbuds rank No. 2 globally and No. 1 in China, while Xiaomi tablets sit in the global Top 5 and in the Top 3 domestically.
EVs turn a corner — profitability and deliveries climb
One of the quarter’s biggest headlines: Xiaomi’s EV division posted its first profitable quarter. Company filings group revenue from “smart EVs, AI and other initiatives” at CNY 29 billion, with EVs, AI and related projects delivering CNY 0.7 billion in income. The exact revenue split wasn’t disclosed, but profitability in EVs marks a major milestone for Xiaomi’s hardware‑plus‑software strategy.
Delivery momentum is clear: quarterly EV deliveries exceeded 100,000 units — 108,796 in Q3 versus 81,302 in Q2 — including roughly 40,000 units delivered in October alone. The Xiaomi YU7 emerged as China’s best‑selling SUV in October, underscoring the brand’s rapid ramp in the market.
IoT scale and lifestyle products keep expanding
On the smart home front, Xiaomi hit an important ecosystem milestone: more than 1 billion connected IoT devices are now on its platform. IoT and lifestyle product revenue reached CNY 27.6 billion, up 5.6% year‑on‑year — steady growth that supports cross‑sell opportunities between phones, wearables and smart home gear.
Big bets on R&D and talent
Xiaomi is doubling down on innovation. Through the first three quarters of 2025 the company invested CNY 23.5 billion in R&D, including CNY 9.1 billion in Q3 alone — a 52.1% increase year‑on‑year. Headcount in R&D rose to a record 24,871 employees as Xiaomi invests in hardware, AI and software integration.
The company’s workplace reputation also strengthened: Forbes named Xiaomi one of the World’s Best Employers of 2025, the third time it has earned a spot on that list.
Quarter at a glance
- Total quarterly revenue: over CNY 100 billion (fourth consecutive quarter)
- Smartphone shipments: 43.3 million (9th consecutive quarter of growth)
- Smartphone revenue: CNY 46 billion
- IoT & lifestyle revenue: CNY 27.6 billion (+5.6% YoY)
- EVs/AI/other revenue: CNY 29 billion; income CNY 0.7 billion
- EV deliveries (Q3): 108,796 (vs. 81,302 in Q2)
- R&D investment (YTD): CNY 23.5 billion; Q3 R&D: CNY 9.1 billion
- R&D staff: 24,871
With strong phone sales, a profitable EV quarter and continued investment in R&D and IoT, Xiaomi’s Q3 performance illustrates a business expanding beyond smartphones into a broader AI‑powered hardware ecosystem. The next question: can Xiaomi sustain EV momentum while scaling AI services across its devices?
Source: gsmarena
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