Samsung's 'First Look' Teases AI, Galaxy Z TriFold and TVs

Samsung has confirmed a pre-CES 2026 showcase called 'The First Look' on January 4 at the Latour Ballroom in Wynn Las Vegas. The event promises a preview of the company's Device eXperience (DX) vision for 2026, AI-driven customer experiences, and several product reveals that could reshape the year ahead.

Why this pre-show matters — and who's on stage

Imagine a short, tightly staged keynote that sets the tone for Samsung's CES presence: that’s the idea behind 'The First Look.' TM Roh, Samsung's CEO and head of the DX division, will lead the presentation alongside other senior executives. The company will livestream the keynote via Samsung Newsroom and its YouTube channel, so global audiences can watch in real time.

The emphasis for 2026 appears to be on blending hardware with smarter, AI-first experiences — not just new devices. That combination could steer how Samsung ties phones, TVs and home appliances into a more cohesive ecosystem.

What to expect from the product slate

Industry buzz points to a few high-profile announcements at 'The First Look.' While Samsung hasn’t confirmed every detail, these are the items most analysts are watching:

• Galaxy Z TriFold: We expect Samsung to announce global availability and pricing for the TriFold foldable at the event.
• New smart TVs: Samsung typically uses CES season to show its latest display tech — look for refreshed QLED/OLED lines with upgraded AI features.
• Smart home and appliances: Smarter integration and new IoT devices that lean on AI-driven convenience are likely on the roster.

That mix — flagship foldables alongside TVs and household tech — signals Samsung's goal to connect devices through software and services, not just hardware upgrades.

How to watch and why it matters

The First Look will be streamed live on Samsung Newsroom and Samsung's YouTube channel, making it easy for consumers, developers and industry watchers to follow along. Why tune in? Because Samsung's DX strategy often previews how the company plans to stitch hardware, AI and services together — and that roadmap affects partners, competitors and daily users alike.

Whether you're tracking the Galaxy Z TriFold's price tag or curious about the next wave of smart home features, Samsung's January 4 showcase will be the first public hint of its CES narrative for 2026.