3 Minutes
Samsung has announced an ambitious plan to weave artificial intelligence into its entire product ecosystem by 2026 — not as a bolt-on trick, but as a natural, useful layer across phones, TVs, home appliances and semiconductors.
A smarter, less forced AI experience
Samsung was among the first to ship AI-powered features on smartphones and tablets, and it has extended those capabilities into TVs and connected home appliances. But executives admit some earlier features felt tacked on. Now the company says it will "organically" integrate AI so capabilities feel intuitive, relevant and genuinely helpful.
TM Roh, leader of Samsung’s consumer devices arm, argued that AI isn’t merely a tool — it reshapes how people think and work. He’s urging Samsung’s Device eXperience teams to adopt AI-driven workflows that boost productivity, accelerate decision-making and improve product experiences for end users.
Semiconductor muscle: a one-stop AI chipmaker
In the company’s 2026 New Year address, Jeon Young-hyun — head of Samsung’s Device Solutions division — highlighted the firm’s unique position in the chip ecosystem. Samsung says it can provide a full stack: advanced packaging, foundry services, logic chips and memory. That vertical breadth, the company argues, is a major advantage as AI applications create unprecedented demand for specialized semiconductors.
Jeon urged teams to harness AI and high-quality data across research, design and manufacturing to deliver tailored solutions for AI workloads — from development to quality assessment.
What this means for users and the market
- More seamless AI features on phones and TVs that anticipate needs rather than interrupt them.
- Smarter appliances that adapt over time instead of offering gimmicky add-ons.
- Faster chip development cycles and closer integration between logic and memory for AI tasks.
- Internal push for employees to move faster, sense market shifts early and respond with agility.
Samsung’s message is both strategic and cultural: use AI not only to power products, but to transform how the company designs, manufactures and supports them. If Samsung executes well, consumers could see more cohesive and genuinely helpful AI features across everyday devices — and AI-tailored silicon that meets the demands of next-generation applications.
Source: sammobile
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