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Samsung appears to have locked in a date for its next Unpacked event: reports now point to February 25, with the Galaxy S26 family hitting stores in early March. The timing, model lineup and pricing whispers have reignited debate about what the S26 generation will mean for buyers and carriers worldwide.
Evan Blass backs the Feb. 25 Unpacked date
Reliable leaker Evan Blass reinforced South Korean media chatter that Samsung will host Unpacked in San Francisco on February 25. If true, the announcement would shift this year’s Galaxy flagship launch about a month later than the S25 unveiling in January 2025. Blass also predicts the phones will reach retail shelves by early March, giving carriers and retailers a narrow window to prepare for preorders and stock.
What’s changing in the lineup — and why it matters
Rumors suggest Samsung quietly scrapped the Galaxy S26 Edge in favor of an S26+. That internal reshuffle may be the reason for the later announcement: a last-minute pivot in product strategy can delay logistics and marketing plans. Industry sources and leaked dummy units indicate three main models will now lead the family: the Galaxy S26, S26+ and the top-tier S26 Ultra.
- Galaxy S26: Expected to be the baseline model with incremental upgrades.
- Galaxy S26+: Replaces the previously rumored Edge variant and aims to bridge the mid- and high-end gap.
- Galaxy S26 Ultra: Samsung’s flagship contender with the most advanced specs and camera tech.
Prices may inch up — but region differences matter
Early reports from Korea suggest the Galaxy S26 could carry a price bump of roughly KRW 44,000–88,000 (about $30–$60) compared to the S25. That increase seems modest but could vary by market: the U.S. is reportedly likely to keep base prices similar to last year, while other regions may see higher tags depending on taxes, tariffs and local strategy.
So what should buyers watch for? Preorder windows, carrier subsidies, and official Samsung pricing announcements will clarify whether that rumored rise becomes reality. And if Samsung has indeed altered the lineup late in development, availability of certain SKUs could be uneven at launch.
Why this launch still matters
Beyond dates and price points, the S26 rollout will test Samsung’s ability to adapt quickly to market feedback and component realities. A Feb. 25 Unpacked in San Francisco keeps the company on the global stage early in the year — giving rivals and consumers a clearer picture of where mobile flagship innovation is headed in 2026.
Expect more leaks and official teasers as the date approaches. With Unpacked less than two months away, the next few weeks should reveal final specs, camera details and exact pricing for each market.
Source: gsmarena
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