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OnePlus has moved fast to dispel recent shutdown rumors after a wide-ranging report suggested the brand might be folding. The company’s India head issued a public reassurance, saying operations are continuing normally and urging people to rely on official sources.
CEO in India pushes back: ‘We’re operating as usual’
An article by Android Headlines, which pooled data across three continents and referenced four independent analyst firms, raised alarms about OnePlus’ recent performance — citing weaker sales, shrinking market share and several global office closures. That story quickly sparked social posts and investor chatter.
Robin Liu, CEO of OnePlus India, responded on social media to calm both customers and employees. In his message he wrote that OnePlus is operating as usual and urged everyone to verify updates from official channels. The short, firm statement aimed to stop speculation in its tracks and reassure stakeholders that day-to-day operations are unaffected.
Why the rumors spread — and what they mean
Rumors often accelerate when a brand faces multiple headwinds: declining sales figures, public reports of restructuring, and nervous investors. In this case, industry analysts and media coverage created a narrative that was easy to share — and harder to refute until company leadership spoke up.
Shareholders and customers naturally worry when they see headlines about closures. That’s likely why the OnePlus India statement had a slightly formal tone aimed at encouraging people to check official communications rather than rely on secondhand reports.
Oppo’s backing still matters
Even if OnePlus is navigating a rough patch, it isn’t operating alone. Oppo has been closely linked with OnePlus for years and reportedly provided a large capital infusion a few years back — a move that industry observers say stabilized the brand. That relationship gives OnePlus strategic options other independent startups might not have.
For now, the bottom line is simple: OnePlus says it’s not shutting down. The company faces market pressures, but the quick official rebuttal should at least pause speculation while analysts and fans wait for clearer financial signals and future product plans.
Source: gsmarena
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