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Apple has quietly scheduled a one-day, multi-city “special Apple experience” for March 4. New York. London. Shanghai. The timing alone is enough to set rumor mills spinning.
The public start time is 9 AM ET, which converts to 2 PM GMT and 10 PM CST. Will Apple stream the whole thing? That’s still up in the air. The company has alternated between full livestreams and local showcases followed by newsroom posts; expect the official answer closer to the date.
Leading the chatter: the iPhone 17e. Think of it as a value-focused spin on Apple’s flagship recipe. Rumors say a 6.1-inch screen with Dynamic Island, the new A19 chip under the hood, an 18MP selfie camera matching the iPhone 17 series, and Apple’s C1X modem. MagSafe support is expected to remain. The rear camera setup appears pared down to a single 48MP sensor, and leaks place a possible launch price near $599 — a clear nudge at the midmarket.
Expect practical upgrades: bigger chips, modest camera tweaks, and lower price tags for entry models.
Macs are on the docket too. A new entry-level MacBook is said to arrive with the A18 Pro chipset, an aluminum chassis, multiple color options and a sub-$1,000 target price — a rare move for Apple toward more aggressive pricing. Beyond that, whispers point to a new M5 MacBook Air and M5 Pro and M5 Max MacBook Pros, plus updated external Mac displays that would complement the refreshed laptops.
On the tablet side, the iPad Air could be bumped to M4 silicon, while a baseline iPad may adopt the A18 chip found in other new models. Apple’s play is clear: broaden Apple silicon across more price tiers without sacrificing performance headlines.
It’s not just product launches. This feels like a strategic nudge — combining tempting price points with fresh silicon to keep momentum through the year. Mark the date and watch how Apple balances spectacle and pragmatism on March 4.
Source: gsmarena
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