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You don't have to squint to see what Dreame is selling with its latest showcase: opulence wrapped in handset form. The company best known for robot vacuums dropped images on Weibo of a gilded Aurora phone that looks less like a pocket computer and more like a museum piece—three versions, each heavy with symbolism and artisan flair.
One skin channels the Phoenix: feathers reimagined as filigree that catches light the way lacquer does. Another is a Dragon, its scales modeled with quiet precision so the pattern reads as texture and tale at once. The third takes the Golden Horse motif, all motion and mane, an almost cinematic flourish frozen in metal and gold leaf. Small details matter here; you can almost hear the designer explain each motif over tea.
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No specs accompanied the images. Instead, Dreame's copy leans into exclusivity, calling these options for the "discerning collector." Translation? These are showpieces first and mainstream devices second. Expect collector pricing rather than everyday affordability.
Will these gilded Auroras leave China? That remains unclear. Dreame has recently introduced the RS1, Air1 and E1 at a launch in Poland, and the RS1 even offers a golden trim for buyers who want a touch of precious metal without the full ceremonial treatment. But whether the full Aurora collection will reach global markets, or remain a limited regional release, is still an open question.
The gilded push fits a larger pattern: Dreame is quietly stretching beyond vacuums into wearables, action cameras and even the prospect of an electric car. These ornamental phones feel like a statement—branding as much as product design—testing whether a consumer electronics maker known for smart-home gear can also court collectors and luxury buyers.
Art or ostentation? You can call it both. Either way, the Aurora proves Dreame wants people to look, and to talk; whether they buy one will be the real test.
Source: gsmarena
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