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Xiaomi debuts a connected neck massager with app control
Xiaomi has introduced the Mijia Smart Neck Pillow Massager on its Youpin crowdfunding platform in China. The device will retail for 369 yuan (about $52), while early backers can grab a launch price of 259 yuan (roughly $36) when crowdfunding starts on September 22. The product targets people who want on-demand relief from neck stiffness with a compact, travel-ready design.
Design and ergonomics
The Mijia neck pillow uses a soft, fabric-wrapped chassis and a removable, washable cover for easy upkeep. Beneath that shell sits a 3D five-zone support structure engineered to follow the natural curvature of the cervical spine, spreading pressure evenly to improve comfort during extended use.
Massage mechanics and heating
Xiaomi equips the pillow with two massage heads driven by low-noise brushless motors. The mechanism mimics human hand techniques—pushing, pulling, pressing, rotating and kneading—and supports both forward and reverse rotation. Users can choose from three intensity levels; Xiaomi says the motor operates at noise levels as low as 45 dB(A), comparable to a quiet office environment.
The device also integrates SPA-grade thermal heating with a built-in NTC sensor to maintain steady, even warmth across the upper neck. Large-area heating covers the entire back of the neck to help relieve stiffness and encourage blood circulation.
Connectivity and personalization
Connectivity is handled through the Mi Home app. NFC pairing simplifies setup, and once connected the app unlocks six preset massage modes plus three customizable user profiles. Fine-grained controls let users tweak duration and intensity, and a DIY mode enables bespoke massage sequences. The combination of app control and NFC brings a smart-device level of personalization to a compact wellness accessory.
Battery life, modes, and portability
The neck pillow supports two usage modes—quick sessions for fast relief and extended sessions for deeper relaxation—and its built-in battery provides up to about 100 minutes of continuous operation. Lightweight and ergonomically shaped, the massager is positioned as a dual home-and-travel product that fits commutes, flights, and office breaks.
- Price at retail: 369 yuan (~$52); crowdfunding launch price: 259 yuan (~$36)
- Features: brushless motor, 3D five-zone support, SPA-grade heating, NTC sensor
- Connectivity: NFC pairing, Mi Home app, 6 presets + 3 custom modes
- Battery: ~100 minutes runtime
In context, this release continues Xiaomi’s push into everyday smart wellness devices—coming soon after the company unveiled a rapid-heating room heater and its first smart variable-pressure IH rice cooker. For users seeking an affordable, connected neck massager, Mijia’s new pillow blends ergonomic support, app-based customization, heating therapy, and travel-ready battery life into one package.
Potential buyers should consider use cases such as office workers with chronic stiffness, frequent flyers, or anyone wanting on-the-go recovery tools. Availability outside China will depend on broader retail or global crowdfunding rollouts from Xiaomi.
Source: gizmochina
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