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BMW 7 Series CGI shows Neue Klasse styling in a mid‑cycle vision
BMW's flagship limousine is being reimagined in pixels. A new CGI concept from Digimods DESIGN envisions a 2027 BMW 7 Series updated with styling cues from BMW's Neue Klasse era. The render is unofficial, but it highlights how the brand's fresh design language could be translated to the full‑size 7 Series — and what buyers might expect from a Life Cycle Impulse, or LCI, for the i7 and its ICE‑powered siblings.
Why the Neue Klasse matters
The Neue Klasse is BMW's next major architecture and styling direction, launched with the second‑generation iX3 and set to influence models across the lineup. Even though internal combustion engine and hybrid cars are not migrating to the Neue Klasse EV platform, BMW will reportedly apply the same interior and exterior styling across both EV and ICE ranges. That makes these visual motifs especially important: they signal the brand's future identity.
What the CGI 7 Series shows
The CGI take extends the Neue Klasse EV face to a long‑wheelbase luxury sedan. Key visual changes in the render include:
- Enlarged, more pronounced kidney grilles replacing the narrow LED visor area
- Slim, horizontal LED headlights that integrate with the grille treatment
- A two‑tone front bumper to visually reduce apparent bulk
- Narrow, striped LED taillights inspired by the second‑generation iX3
- Flush front door handles with a traditional grab portion toward the rear
The absence of visible tailpipes in the render suggests the artist pictured an all‑electric i7 variant, or at least borrowed EV styling elements. The profile largely mirrors the current 7 Series and i7, while the rear adopts a tighter, sleeker LED signature borrowed from smaller Neue Klasse models.
Practical touches and user feedback
One interesting detail in the CGI is the door‑handle concept. The artist blends flush front handles with a conventional grab design toward the rear, responding to feedback around fully hidden electronic handles that have caused accidental entrapment in some cases. This hybrid approach would aim to keep aerodynamic and visual benefits while improving usability and safety.
Market positioning and what to expect from the actual LCI
The 7 Series is expected to receive a standard mid‑cycle refresh rather than a full platform change. Spied prototypes indicate BMW will likely introduce subtle design updates, technology upgrades, and perhaps new powertrain refinements. The CGI shows one possible direction, but final production choices could be more conservative, especially regarding signature elements such as split headlights and the extent of grille enlargement.
Highlights of the concept render:
- Neue Klasse design translated to flagship sedan
- EV‑style clean rear with narrow LED strip taillights
- User‑aware door handle solution
Final thoughts
The Digimods DESIGN render is a creative preview rather than a definitive blueprint. It does, however, help illustrate how BMW could harmonize the 7 Series with the broader Neue Klasse styling family. Enthusiasts and prospective buyers should watch spy shots and BMW announcements closely as the LCI approaches. For now, the CGI provides a useful conversation starter on aesthetics, usability, and how BMW balances tradition with its electric future.
Source: autoevolution
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