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HTC quietly put its Wildfire series back on the map at GITEX 2025 in Dubai, where five distinct prototypes were spotted on display. Fans of the once-iconic brand got a first look at a lineup that mixes bold design, rugged durability and an unexpected budget gaming focus.
What was on show: a varied Wildfire lineup
Photos shared on X revealed four models with different camera layouts and finishes, plus a fifth unit with reinforced corners that immediately reads as an outdoor-ready device. Each phone seems to pursue a different niche — from fashion-forward finishes to tougher, go-anywhere hardware.
The budget gaming contender that steals the show
Perhaps the most talked-about handset is a budget 'gaming' model with aggressive, angular styling and red accents. According to the leaked details, it runs a Unisoc T765 chipset — a 6nm octa-core SoC — and packs a 5,600mAh battery that promises long sessions without frantic charging.
- Primary camera: 50MP main sensor
- Front camera: 16MP selfie shooter
- Battery: 5,600mAh
- Display: likely a 120Hz IPS panel (unconfirmed)
Those specs point to a surprisingly competitive value proposition for price-sensitive markets: decent imaging, large battery life and a smooth refresh rate for gaming on a budget device.
Rugged options and market focus
The reinforced model suggests HTC is aiming part of the Wildfire family at outdoor users who need extra protection against drops, water and dust. Historically, Wildfire phones have targeted emerging markets with affordable pricing and practical features, and this new wave appears to continue that strategy.
HTC has spent recent years concentrating on VR and metaverse hardware, so a renewed push into smartphones marks a notable shift. The company reportedly plans an official launch later this fall, with prices expected to stay competitive — though exact figures were not disclosed at GITEX.
Whether HTC can reignite the mobile momentum it enjoyed a decade ago remains uncertain, but the Wildfire display shows ambition: a lineup designed to cover multiple user needs, from rugged durability to budget gaming performance. For anyone tracking smartphone comebacks, this is one to watch.
Source: gizmochina
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