3 Minutes
Introduction
HTC continues to expand its Wildfire lineup in emerging markets with the launch of the Wildfire E4 Plus in Thailand. Positioned squarely in the budget smartphone segment, the E4 Plus blends a large 6.74-inch display, a 50MP main camera, and a 5,000mAh battery to appeal to price-conscious consumers who still expect modern software and decent performance.
Key specifications
Display and design
The Wildfire E4 Plus features a 6.74-inch HD+ display with a 90Hz refresh rate and a 20:9 aspect ratio, delivering smoother scrolling and an expansive viewing area for media and web browsing. Physically the handset measures 168.5 x 77.9 x 9.4 mm and weighs 200 grams.
Performance and software
Under the hood is the Unisoc T606 processor paired with 4GB of RAM and 128GB of onboard storage. Storage is expandable via microSD, and the phone runs Android 14 out of the box — a notable advantage for a budget model that ensures up-to-date features and security patches.
Camera and battery
Photography is led by a 50-megapixel primary sensor complemented by a 0.3MP depth sensor for basic portrait effects. Selfies are handled by an 8MP front camera housed in a notch. Powering the device is a 5,000mAh battery with 10W charging via USB-C, aimed at multi-day use for typical users.
Connectivity and security
The phone supports dual SIM, LTE, Wi‑Fi, Bluetooth, and retains a 3.5mm headphone jack. For biometric security, HTC includes both a fingerprint scanner and face unlock.
Comparisons and advantages
Compared with similarly priced entry-level phones, the Wildfire E4 Plus stands out for its large 90Hz display and a surprisingly high-resolution 50MP main camera. The inclusion of Android 14 and a roomy 128GB of storage also gives it an edge over many low-cost rivals that ship with older OS versions or limited storage. While the Unisoc T606 is an entry-level chip, it provides adequate day-to-day performance for social apps, light gaming, and media playback.
Use cases and target audience
This handset is suited for students, first-time smartphone buyers, or budget-conscious users who prioritize screen real estate, battery life, and camera resolution over flagship-level processing power. It's a practical choice for casual photography, streaming, and everyday productivity.
Market relevance and availability
HTC priced the Wildfire E4 Plus at THB 3,599 (about $110) in Thailand, available in black and light blue. HTC is also marketing the Wildfire E5 and E5 Plus in the region, creating a tiered budget lineup to compete in price-sensitive markets.
Conclusion
The Wildfire E4 Plus reinforces HTC's strategy of offering competitive entry-level phones with modern software, large displays, and capable cameras. For buyers seeking a feature-rich budget smartphone with Android 14, the E4 Plus is a compelling option to consider.
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