Huawei Enjoy 100 series set to launch on October 28

Huawei announced the Enjoy 100 series and set its launch for October 28 at the Double Eleven Renewal Season All-Scenario New Product Launch Conference.

Pre-orders open today through Huawei Mall, authorized e-commerce partners, Huawei experience stores, and authorized retailers.

The event is likely to also include the Pura 90 Plus.

The October timing indicates a return to a spring and autumn release cadence. The Enjoy 90 series arrived on March 23, and a second Enjoy launch in October puts the company back on a spring and autumn schedule.

Huawei followed that pattern until 2023, then dropped it largely because of limited Kirin chip supply.

A promotional poster shows three phones in three finishes, all with the same flowing, semicircular pattern on the back. The blue finish, labelled Cloud Sky Blue, appears to be the Pro Max; the orange finish appears to be the Pro; and the white finish appears to be the standard model.

Pro Max: A large circular camera ring with a red rim sits on the back.

Pro: A square module holds two lens rings stacked vertically, with a grille-style detail below each ring. The LED flash sits inside a transparent, glowing ring.

Standard model: The layout is similar to the Pro, but the LED flash is positioned differently.

The company has not confirmed the model names. The Enjoy 90 series included Standard, Plus, and Pro Max versions, and current leaks indicate a Pro model may replace the Plus slot this time, but Huawei has not confirmed that lineup.