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ASUS has announced targeted price increases for select product combinations that ship with DRAM and SSDs, starting January 5, 2026. The company attributes the move to rising component costs driven by rapid AI adoption and shifting supply-chain dynamics.
What’s driving the price jump?
According to ASUS, the fast expansion of AI computing is pushing global demand for memory and storage, putting upward pressure on DRAM and NAND prices. Manufacturers are reallocating capacity, investing in advanced processes, and prioritizing AI workloads — all of which raise component costs and ripple into system pricing.
Which products are affected?
The adjustment targets "product combinations" that include pre-installed memory and storage — think pre-built desktops, laptops, gaming handhelds, and other devices configured with DRAM and SSDs. ASUS didn’t list every SKU by name, but the statement suggests most systems shipping with onboard RAM and NAND will be impacted. There’s also industry chatter that GPU prices from partners could rise in January, as some GPU makers and AIBs weigh similar cost pressures.
How ASUS plans to help partners and customers
ASUS framed the change as a strategic move to ensure stable supply, preserve product quality, and support long-term partnerships. The company says sales representatives will proactively contact partners to explain the adjustments and recommend configuration or procurement strategies to reduce disruption. ASUS also plans to lean on its global manufacturing and supply-chain capabilities to soften the impact.
Practical steps for buyers and IT managers
- Consider short-term purchases: If you’re planning a new system purchase, buying before January 5 may avoid the increase.
- Lock configurations: Work with vendors to freeze quotes or secure lead times for critical configurations that include DRAM and SSDs.
- Evaluate upgrades vs. new systems: In some cases, upgrading RAM or storage in existing devices may be more cost-effective than buying new pre-configured systems.
- Ask about alternatives: ASUS says it’s boosting DDR4 motherboard production early in 2026 — that could be an option for budget-conscious customers.
Why this matters
This announcement is part of a broader industry trend: several OEMs and partners have already signaled or implemented price increases as component costs climb. For buyers, IT procurement teams and gamers, the key takeaway is to expect higher system prices in early 2026 and to plan purchases accordingly.
ASUS’s full notice emphasizes partnership and transparency: the company will work with resellers and enterprise customers to navigate the transition while trying to maintain supply and service levels during the shift.
Source: wccftech
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