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Volvo may go bigger: a full-size SUV on the horizon
Volvo appears to be plotting a move upmarket. The Swedish maker — already well stocked with compact and midsize crossovers in both ICE and electric forms — is reportedly exploring a full-size SUV to sit above the XC90 and EX90. If green-lit, the new model would squarely target large rivals such as the Cadillac Escalade, Mercedes‑Benz GLS, BMW X7 and the upcoming Audi Q9.
CEO confirmation sparks serious speculation
It wasn’t idle gossip. Volvo CEO Håkan Samuelsson told reporters in Stockholm that "bigger SUVs — that is something we're looking into," according to AutoNews. While the project hasn’t been officially approved, Samuelsson’s comments add weight to repeated industry rumors and to Volvo’s recent production planning in the United States.
Why the timing makes sense
Volvo’s interest is partly market-driven. Internal data suggests that just over 10% of EX90 trade-in customers chose full-size SUVs — a strong signal of demand among Volvo buyers. Coupled with the automaker’s decision to build a new plug-in hybrid at its South Carolina plant (where the EX90 and Polestar 3 are produced), the U.S. market looks particularly attractive for a larger, electrified Volvo.
Highlights:
- Potential model name: Volvo XC100 (speculative)
- Likely platform: an evolution of SPA2 architecture
- Powertrain: electrified — plug-in hybrid and possibly extended EV variants
- Estimated EV-only capability: ~100 miles (160 km) of zero-emission driving (reported speculation)
Design, platform and powertrain — what to expect
Industry sources suggest the full-size Volvo would use an evolved SPA2 platform, enabling more interior space, advanced safety tech and electrified drivetrains. Volvo has signaled that any larger SUV would be electrified — likely arriving as a plug-in hybrid with strong battery-only range for daily commutes, and potentially a pure electric variant later in the lifecycle.
Performance details remain unconfirmed, but Volvo’s engineering priorities — efficiency, safety and premium comfort — would shape the package. Expect driver-assistance systems taken from Volvo’s flagship EX90, high-quality Scandinavian interiors and emphasis on family-focused utility.
How it would compete
Volvo's challenge is twofold: differentiate from its own XC90/EX90 duo while convincing buyers to pick a Swedish alternative over established large SUVs. The company's strengths in safety, sustainable materials and clean Scandinavian design could appeal to buyers seeking a premium yet thoughtful full-size option.
Potential buyers will compare:
- Cargo and passenger space vs. Escalade, GLS and X7
- Electrified range and charging strategy
- Advanced safety and infotainment features
- Pricing and US-market availability (manufacturing in South Carolina could help with competitive pricing and delivery times)
Final thoughts
Nothing is finalized yet, but Volvo’s hinting at a larger model is a noteworthy signal. If the XC100 materializes, it could reshape the premium full-size SUV segment by blending Volvo’s safety DNA with electrified powertrains and refined Scandinavian design. Would you trade an Escalade or GLS for a Volvo-built full-size SUV? The answer will depend on execution — range, interior space and pricing will decide the winner.
Quote to remember: "This model is very attractive for US customers," Samuelsson said — and if Volvo follows through, U.S. buyers may soon have a compelling new choice in the high-riding market.
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