3 Minutes
Jony Ive Shapes Rivian’s First Electric Bike: A Fusion of Vision and Innovation
The world of electric mobility is undergoing a transformation, and Rivian’s upcoming e-bike underscores the power of visionary design. The legendary Jony Ive, known for his instrumental role in creating the iPhone and countless other Apple products, has joined forces with Rivian to develop their inaugural electric bicycle. This groundbreaking project was led by LoveFrom, Ive’s renowned design firm, which collaborated closely with the Rivian team for approximately 18 months. The effort was also steered by Chris Yu, the former executive at Specialized, further solidifying its expertise in innovative mobility solutions.
Birth of Also: A New Player in Micro-Mobility
What began as an internal R&D initiative within Rivian evolved into an independent startup—Also. Backed by an impressive $105 million in funding, Also is focused on advancing the future of urban mobility with an emphasis on micro-mobility vehicles such as electric bikes and scooters. The startup boasts talent from top tech giants including Apple, Google, and Tesla, reflecting the high-caliber team behind its development. While specific product details remain undisclosed, Rivian’s CEO hinted that the initial release will be a bike-type product featuring smart displays, advanced battery technology, and a cutting-edge design.
Unveiling Design and Features
Although the final look of the Also electric bike remains under wraps, several industry sources confirm that Jony Ive’s unmistakable design philosophy is deeply embedded in the project. Following his tenure at Apple, Ive made headlines for his involvement in the redesign of Ferrari’s next-generation vehicles and contributions to Apple’s own car initiatives. His move into e-bikes signals the seamless expansion of his influence into new realms of sustainable transportation.
Collaboration and Innovation
According to the Financial Times, LoveFrom had previously served as a consultant for Rivian, particularly in user experience and infotainment system design. However, the engagement with Also was far more intensive, with LoveFrom closely collaborating with Rivian’s industrial designers to create and refine initial prototypes. The main challenge was to miniaturize Rivian’s signature EV technologies while maintaining the brand’s distinct aesthetic.
Market Relevance and Advantages
The emergence of the Also electric bike is a testament to the rapid evolution of micro-mobility and the demand for premium, intelligently designed transportation alternatives. Its modular architecture, thoughtful form factor, and distinctive design elements position it as a strong competitor in the fast-growing e-bike sector. With its global team, extensive funding, and world-class design credentials, the project stands out as a major advancement for urban e-mobility solutions—offering users a blend of function, style, and innovative smart technology.
Stay tuned as Rivian and LoveFrom introduce new standards for electric bicycles, marrying automotive-grade technology with iconic design for the next generation of urban transport.
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