Dubai's Off-Road BMW M240i: 2 Series Rally Conversion

Zeus Offroad Turns a BMW M240i into an Off-Road 2 Series

Dubai tuner Zeus Offroad has taken BMW’s compact coupe in a radically different direction. The company, based in the UAE, claims this is "the first off-road BMW 240i in the world," and the photos shared on social media make a convincing case. What started as a premium subcompact sports coupe has been transformed into a raised, rally-inspired machine that aims to be a more affordable alternative to niche off-road supercars like the Lamborghini Huracán Sterrato and the Porsche 911 Dakar.

What’s changed: exterior and equipment

The most striking modifications are visual and functional. The M240i sits noticeably higher thanks to a reworked suspension and a jacked-up stance tailored for rough terrain. Extended bolt-on wheel arches give the car a rugged, purposeful look without drifting into the extreme widebody territory of some Japanese tuners.

Other exterior details include:

• New front bumper with visible recovery hooks.
• Two rear recovery hooks integrated into a utilitarian rear skirt.
• Roof-mounted rack for extra cargo capacity and a pair of LED spotlights above the windshield.
• Rally-style alloy wheels fitted with chunky off-road tires for better traction on unpaved surfaces.
• Subtle BMW anniversary badges to round off the bespoke look.

Oddly, the conversion does not show a snorkel or an integrated winch—features often associated with overland-ready builds—suggesting this car is intended for light off-roading and gravel stages rather than extreme expeditions.

Interior: lean and track-focused

Photos of the cabin reveal a simplified, motorsport-leaning setup. The steering wheel appears to be a racing-style unit and notably lacks an airbag, signaling a focus on weight saving and driver engagement over daily comfort. Beyond that, visuals of the interior are limited, implying that Zeus Offroad prioritized the road-going performance and exterior modifications.

Performance and fundamentals

Under the hood, this remains the M240i, meaning the 3.0-liter twin-turbocharged inline-six endures as the heart of the build. Output figures are impressive for a compact coupe-turned-gravel runner: 382 bhp (285 kW / ~387 PS) and 369 lb-ft (500 Nm) of torque. The torque is available low in the rev band—roughly 1,900–5,000 rpm—providing usable shove on loose surfaces, while peak power comes at higher rpm. BMW’s standard M240i accelerates from 0–62 mph in just over four seconds and is electronically limited to around 155 mph (250 km/h); those factory benchmarks give a sense of the platform’s underlying performance even after the off-road conversion.

How it stacks up

The Zeus Offroad M240i occupies an interesting niche. It’s more attainable than purpose-built off-road supercars like the Huracán Sterrato or the expensive Porsche 911 Dakar derivatives, and it competes in spirit with boutique offerings such as the Rezvani Dune. That said, it’s also less extreme than those rivals—Zeus has opted for a balanced approach that keeps the BMW’s sporty character intact while adding genuine capability for gravel and dirt.

Quick highlights

• First claimed off-road BMW 240i conversion from Dubai-based Zeus Offroad.
• Raised suspension, bolt-on flares, rally wheels, and off-road tires.
• Roof rack with LED lights, recovery hooks front and rear.
• Retains M240i’s 3.0L twin-turbo I6: ~382 bhp and 500 Nm torque.

This project is a reminder that the aftermarket continues to invent new ways to reinterpret performance cars. By blending BMW’s strong chassis and engine with off-road aesthetics and practical upgrades, Zeus Offroad has created a compelling, budget-friendly alternative for buyers who want sporty driving dynamics with the ability to tackle dirt tracks and gravel stages. Whether it will inspire a broader trend toward off-road coupes remains to be seen, but for now the M240i rally conversion is an eye-catching demonstration of creativity in the tuning world.