4 Minutes
Introducing the Mayfair Defender 10: A New Benchmark in Restored Luxury SUVs
East Coast Defender (ECD) has raised the bar in the world of custom Land Rover builds. Known for breathing new life into heritage vehicles, ECD's latest project, the Mayfair Defender 10, stands out as their most luxurious and technically advanced creation to date. Drawing inspiration from the opulence of London hotspots such as Harrods, Wimbledon, and Savile Row, this reimagined 1996 Land Rover Defender 110 promises a unique blend of classic British style and modern performance—perfect for discerning automotive enthusiasts seeking exclusivity and capability.
Elegant Design Meets Rugged Utility
Although ECD has only released official renderings and not final photographs, the Mayfair Defender 10’s styling is already generating buzz. The exterior features wide fender flares, robust steel bumpers, a redesigned hood, bespoke side skirts, and a practical roof rack. Enhanced lighting is fitted up front, above the front windshield, and at the rear, ensuring all-terrain clarity. A partial exoskeleton not only adds aggressive flair but also provides crucial rollover safety.
The Defender 110 sits higher, thanks to recalibrated suspension and brand-new wheels shod in off-road-specific tires. British tuning icon Chelsea Truck Company’s emblem on the spare wheel hints at an elite collaboration for this build. The striking green paintwork with contrasting black accents outlines the vehicle’s purposeful, refined stance.
Luxurious Interior for Eight
Inside, the Mayfair Defender 10 is configured to comfortably seat eight in a flexible 2+2+4 layout, featuring inward-facing rear jump seats—a hallmark of classic SUV design. The cabin brings timeless luxury into the modern age, boasting custom upholstery, a bespoke center console, the latest infotainment technology, displays mounted behind the front headrests, and an upgraded steering wheel. Every element is tailored for those who demand refinement on every journey, both on and off the road.
Supercharged Performance: Unmatched Power Under the Hood
When it comes to performance, ECD spares no expense. The Mayfair Defender 10 is equipped with a supercharged GM engine capable of delivering an astonishing 800 horsepower, mated to a six-speed automatic transmission. This robust engine setup sends power seamlessly to all four wheels, transforming this Land Rover Defender into a high-performance SUV that rivals the likes of the Mercedes-AMG G 63. With its all-terrain capabilities and powerful drivetrain, it ensures confidence both on city streets and rugged trails.
Price and Market Position: Exclusivity at a Premium
The Mayfair Defender 10 isn’t just a showpiece—it’s a statement of automotive luxury. Priced at $399,995, this bespoke Defender is targeted at elite buyers who value uniqueness, craftsmanship, and raw performance. In fact, this investment is on par with purchasing two brand-new Mercedes-AMG G 63 SUVs, underscoring its rarity and desirability. East Coast Defender aims for September delivery, so collectors and enthusiasts won’t have to wait long to experience this masterpiece firsthand.
An Icon Reborn
Whether you’re captivated by the Mayfair Defender 10’s meticulous British styling, impressed by its powerhouse engine, or drawn to its exclusive interior, East Coast Defender’s latest creation is a true icon reborn. It’s a perfect fusion of timeless Land Rover heritage and the cutting edge of luxury SUV engineering, destined to make waves among enthusiasts across the globe.
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