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Eye-catching Cullinan trades subtlety for bright orange flair
Seen on social media this week, a pre-facelift Rolls-Royce Cullinan has been dressed in a vivid orange finish and fitted with 24-inch Forgiato alloy wheels, creating one of the boldest looks in the luxury SUV segment. The visual package makes the Cullinan impossible to miss and positions it as a statement piece among rivals such as the Bentley Bentayga, Range Rover and Mercedes-Maybach GLS.
Exterior highlights
From a distance the Series I Cullinan appears almost cartoonish in its vibrant hue, but the details give the conversion a considered, high-contrast feel. Key exterior tweaks include:
- Full bright orange paint covering the bodywork
- Blacked-out front grille with an orange corporate badge
- Black trim on lower bumpers, door handles, window surrounds and lower door panels
- Darkened Spirit of Ecstasy and blacked rear diffuser and spoiler elements
- 24-inch multi-spoke Forgiato wheels with black finish and orange logo accents
The wheel choice is particularly divisive: Forgiato supplied the new alloys and posted the images online. The spokes and overall design are reminiscent of Alpina-style sets that often dress high-end BMWs, leading some enthusiasts to argue the wheels feel more at home on a German sport-luxury saloon than on a stately Rolls-Royce SUV.
Inside: a matching splash of color
This Cullinan continues the orange theme inside. The center console, lower dashboard and portions of the seats and door cards are trimmed in the same bright tone, balanced by white leather upholstery and black pillars and headliner. The result is bold but still luxurious, with white hides softening the impact and black surfaces keeping overall balance.
Notably, Rolls-Royce logos embroidered on the headrests and steering wheel suggest the cabin specification could have been factory-specified at Goodwood rather than the work of an independent tuner. While the origin remains unconfirmed, the finish is unmistakably premium.
Performance and mechanical notes
Forgiato only mentioned the wheels, tires and darkened design elements in its caption, and no power upgrades were announced. That likely means the Cullinan retains the standard 6.75-liter twin-turbo V12 powertrain. For reference:
- Regular Cullinan: approximately 562 hp (570 ps / 419 kW) and 627 lb-ft (850 Nm) of torque
- Cullinan Black Badge: roughly 592 hp (600 ps / 442 kW) and 664 lb-ft (900 Nm) of torque
If this car is unchanged under the skin, the upgrades remain purely visual, focused on making a luxury SUV that is as much a showpiece as it is a daily driver.
Market positioning and final thoughts
The Cullinan is widely regarded as one of the most luxurious crossovers on sale, and this bespoke example shows how owners use personalization to stand apart in a field of expensive high-riders. Whether you find the orange theme brilliant or brash, the build underlines two trends in the ultra-luxury market: increasing appetite for bold bespoke finishes, and the growing presence of premium wheel specialists like Forgiato.
Quote highlight:
- 'The wheels would have suited a BMW just as well as they do this Cullinan,' a commenter observed, capturing the debate around style versus brand character.
For enthusiasts tracking luxury SUV customizations, this Cullinan is a reminder that buyers are willing to push visual boundaries while keeping the mechanical heart unchanged. Expect more vivid colorways and bespoke wheel choices to appear as personalization programs expand across manufacturers.
Source: autoevolution
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