5 Minutes
Pixel LED grille finds a new home beyond the GLC
Mercedes Benz introduced its giant pixel LED grille with the recent GLC featuring EQ Technology, and while the production crossover divided opinions, the treatment truly sings on concept work. The Vision Iconic grand tourer was the first to show how dramatic the grille can be, blending 1920s coachbuilt elegance with futuristic cues. Now a digital designer has taken those ideas and applied them to a more attainable slice of the lineup: the E Class coupe.
From CGI studio to speculative show car
Industrial and transportation designer Mehran Cheraghi, known online as mehrancheraghy, has published a striking unofficial study called the Vision E. It is not a Mercedes project, but a well executed virtual concept that imagines how an all electric E Class coupe could look if Mercedes extended the new design language beyond flagship sedans and SUVs.
The Vision E preserves the brand s new pixel LED face and star LED headlights, but its proportions depart from the long hood, swept rear look of the Vision Iconic. This rendition is chunkier and more pragmatic, with clear space for four adults inside the cabin and a silhouette that reads as modern GT rather than a retro homage. The hood flows smoothly into the oversized grille, while sculpted LED DRLs give the front end a contemporary, almost playful personality.
Rear design and details
Cheraghi s rear treatment is more radical than anything currently in Mercedes design studios. The bumper has a three dimensional, shield like appearance and the taillights are slim blades that continue into pronounced rear fender flares. The closed grille and absence of exhaust pipes strongly suggest an electric powertrain, even if no technical data was supplied.
Highlights and quick takeaways:
- Pixel LED grille and star LED headlights carried over from Mercedes design language
- Bulkier, four occupant coupe proportions compared with the Vision Iconic
- Unique 3D rear bumper and extended LED taillights into rear fenders
- No exhausts and closed grille imply an all electric concept
What this vision says about Mercedes styling and market positioning
The Vision E helps illustrate a broader point: Mercedes is experimenting with a bold new aesthetic that could be stretched across more accessible models. So far, most concept interpretations have been reserved for flagship models like the next S Class or the GLS SUV. Cheraghi s Vision E flips that script by imagining the styling on a mid range coupe, a potentially smart move as the market for premium EV coupes and crossovers grows.
From a market perspective, a revived E Class coupe as an electric grand tourer would target buyers who want a blend of luxury, performance and expressive design without stepping up to overstuffed flagship prices. If Mercedes does decide to translate pixel LED branding down the range, expect greater visual consistency across the lineup but also lively debate among enthusiasts about proportion and taste.
Design, performance and speculation
There are no confirmed specifications for the Vision E; it remains a design exercise in the world of CGI and virtual show cars. Yet the concept gives a reasonable proposal: aerodynamic coupe lines, closed front grille for improved airflow around battery packaging, and a cabin likely focused on tech led comfort and a digital first interface.
Whether Mercedes will ever revive the E Class coupe as a production electric GT is unknown. But speculative renders like the Vision E are valuable: they spark discussion, test public reaction to new styling cues, and show how digital design culture can influence real world direction.
What do you think of this unofficial take on a future Mercedes electric coupe? Is it a convincing way to bring the E Class into the EV era, or is the big pixel grille better left to flagship models?
Source: autoevolution
Comments
driveline
Cool render but is that giant pixel grille actually practical on a mid E coupe? feels like flagship theater, not everyday use...
pixelflux
wow this actually works on a midrange coupe, kinda unexpected. Pixel grille is loud, maybe too loud? love the rear tho, those taillight blades slay. if they keep it tasteful could sell
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